Breakfast not your cup of tea? Not to worry; our community breakfast kicks off experience: LIAISON | Anaheim with more than just a meal! Connect with colleagues, fuel up with a hot beverage, and map out your session schedule for the next two days. 

Hear from our Founder and CEO, George Haddad.

Sinead, a visionary futurist and the founder of tech education company WAYE, is a recognized voice in technology and the future. Join Sinead as she leads higher education innovators through an exploration of artificial intelligence (AI), the future of work, and the ethical considerations of emerging technologies.

This product training session will demonstrate how to optimize Liaison Enrollment Marketing Platform (EMP) workflows, including the effective use of Labels, To-Do's, Triggered To-Do's, and Goal setting to establish a streamlined process characterized by organization, consistency, and transparency. Tailored for EMP users looking to enhance efficiency and organization, team managers overseeing EMP operations, and anyone in need of creating a visual dashboard, the session will improve the way users engage with the EMP platform, making it an indispensable part of their daily routine.

• Attend this session to acquire practical skills for refining your workflow within EMP. 
• Expect to gain knowledge on implementing systematic processes that promote transparency and consistency across your team's activities. 
• Discover how to utilize EMP's features to their full potential, enabling you to create a more efficient, organized, and visually guided working environment. 

This session will explore the role of AI in unifying data across campuses, identifying at-risk students, and surfacing trends in historical student retention, persistence, and attrition. Aimed at higher education professionals looking to harness data to enhance student outcomes, the presentation will detail how AI and machine learning can impact individual student support and holistic student success strategies.

• Attend this session to learn how AI and machine learning technologies can be leveraged to create a unified data ecosystem that enhances student support and success.

• Expect to gain a deeper understanding of how to identify at-risk students early and employ data-driven strategies to bolster retention and persistence.

• Discover innovative approaches to analyzing historical data on student outcomes, enabling your institution to craft targeted interventions and proactive success strategies.

This session will address the surge of interest in AI within higher education, with a focus on recruitment and retention. Designed for higher education professionals in admissions, enrollment, and student success offices looking to understand the implications of AI in their work, the session will cover essential information supported by actual use cases.

• Attend this session to gain a deeper understanding of AI principles, ethical considerations, and practical uses in the context of recruitment and retention.

• Expect to gain tactical knowledge of AI’s applications in enhancing student recruitment and retention.

• Discover how AI can be responsibly and effectively integrated into your strategies, empowering you to navigate the "tidal wave" of AI with confidence and foresight.

Since its inception in 2019, the Liaison Centralized Application Service (CAS) Application Programming Interface (API) has become an essential tool for schools, partners, and other Liaison products to seamlessly integrate with the CAS platform. The introduction of event-driven data delivery has enabled institutions to efficiently establish outbound data integrations with minimal IT intervention. However, the capability to reciprocally write application-related data back into the CAS platform was notably absent until now. This session will unveil a new suite of granular CAS APIs designed to ‘jumpstart’ an application from an external platform. Attendees will experience a live demonstration showcasing the jumpstart use case, including creation of the applicant CAS account, selection of programs, and population of different quadrants and sections in the application.

• Attend this session to witness firsthand the capabilities of the new CAS APIs in action.

• Expect to gain a clear understanding of how these tools can streamline your application processes, from account creation to program selection and beyond.

• Discover how to leverage APIs to simplify and enhance the application journey for your applicants, ensuring a seamless integration experience that benefits both your institution and your prospective students.

This session will focus on the pivotal role of Community Colleges as gateways to higher education for underrepresented students and highlights the collaborative efforts between the California State University (CSU) system and Liaison in launching the CSU Transfer Success Pathway program. Particularly relevant to academic advisors, transfer coordinators, and community college administrators, the presentation will examine the program's strategies for tracking transfer eligibility and providing advising support to facilitate successful student transitions. Attendees will gain insights into the program's implementation, the challenges encountered, lessons learned, and plans for future development.

• Attend this session to review key takeaways and future directions of the CSU Transfer Success Pathway Program.

• Expect to gain valuable strategies to enhance transfer support and student success within your own institution.

• Discover practical insights from the program's implementation and learn about upcoming improvements designed to optimize the transfer process for students.

This session will offer a broad-based understanding of how SMS messaging can enhance communication with students, parents, and other stakeholders. Attendees will learn about the inventive application of SMS technology to further institutional recruitment and engagement objectives, discuss the complex terrain of regulatory and compliance issues related to SMS messaging, and explore a forward-looking perspective on SMS communication trends within the higher education landscape.

• Attend this session to uncover the dynamic ways in which SMS messaging can be employed to meet institutional objectives in recruitment and engagement.

• Expect to gain a deeper understanding of the creative utilization of SMS and the knowledge of how to navigate the regulatory frameworks that govern its use.

• Discover the latest advancements and future possibilities in SMS communication within higher education, equipping your institution to stay ahead in an increasingly digital world.

Liaison's Product Lab is a dedicated space where you can connect with our Product Management team. Ideal for clients of CAS, TargetX, Outcomes, Othot, Intelligent Names, Slideroom, and more, the lab offers a unique opportunity to engage with product experts and ask questions. Whether you're seeking to optimize your current usage, curious about the latest updates, or eager to share feedback, the Product Lab is available throughout the conference.

• Explore the Product Lab to get personalized support and live demonstrations of new features.
• Expect to leave with valuable insights on maximizing the effectiveness of these tools within your organization, along with tips and strategies from the very people who build and enhance them.
• Discover the latest updates and enhancements to elevate your understanding of our products.

This session will examine the challenges and legislative pressures the Montana University System has faced. Geared towards higher education professionals grappling with similar issues, the session will highlight how Liaison’s Apply Montana has been pivotal in overcoming hurdles, enabling the Montana University System to pioneer new initiatives and position itself as a national leader among educational systems.

• Attend this session to learn about the challenges the Montana University System encountered and the strides they’ve made using Apply Montana.

• Expect to gain an understanding of the innovative measures that helped to position the Montana University System as emerging national leaders.

• Discover the possibilities that come with adopting a centralized application platform, and how it can serve as a springboard for further initiatives within your own institution.

This product training session will explore the pivotal role of Liaison EMP Groups, which connect specific audiences of prospective students, applicants, and matriculated students to campaigns. Designed for EMP users looking to enhance their understanding of EMP's functionalities, this informative session will guide attendees through the Group Builder tool, highlighting various components, such as fields and campaign interactions, for effective audience segmentation. Attendees will learn how to apply Groups and use Group Actions to complete tasks in EMP.

• Attend this session to gain comprehensive insights into creating and managing Groups in EMP, ensuring your campaigns reach the right audiences. 
• Expect to gain a deeper understanding of audience segmentation techniques, how to apply Groups effectively in EMP, and how to leverage Group Actions for increased efficiency. 
• Discover the full potential of Groups in enhancing your campaign strategies and operational efficiency in EMP.

This session will explore the comprehensive assessment model employed by the Naveed Jindal School of Management at the University of Texas at Dallas, demonstrating how it benefits not only the institution and its students but also wider society. Aimed at educators, administrators, and program evaluators, the presentation will examine how their approach to assessment enhances student engagement and societal impact. By focusing on creating a sense of belonging among students and integrating projects that measure real contributions, their academic programs extend beyond traditional education boundaries to touch the broader community.

• Attend this session to gain insights into an assessment model that places student well-being and societal contribution at the forefront.

• Expect to gain strategies for implementing a similar approach, where students feel valued and projects reflect meaningful contributions.

• Discover how to create academic programs that not only enrich students' educational experiences but also have a tangible impact on society, bridging the gap between academic achievements and real-world applications.

This session will showcase how Concordia University Texas boosted freshman enrollment by personalizing interactions with ‘Gen P’ students through the innovative use of Liaison Enrollment Marketing PURL pages paired with strategic admissions counselor engagement. This in-depth look at a personalized recruitment experience will be insightful to enrollment and marketing professionals eager to understand and implement tactics that resonate with today's prospects.

• Attend this session to explore the personalized recruitment strategies Concordia University Texas applied to captivate and convert prospective students.

• Expect to gain actionable insights into elevating admissions engagement and driving increases in enrollment numbers.

• Discover Concordia University Texas's approach to combining technology with a human touch, and how you can replicate this success in your own institution's enrollment processes.

This session will explore the evolution of the review system of the Simon Scholars Program (SSP), a dynamic initiative designed to assist low-income, first-generation students. SSP staff uniquely serve as both student support and recruiters, and with an annual cohort growth of ~10%, they needed a new review system that retained its integrity while alleviating the administrative burden of manual systems. This session is geared towards admissions, enrollment, and student success professionals interested in automated processes that conserve time and resources without compromising on a student-centered approach.

• Attend this session to learn about SSP's innovative Salesforce automation solution built to replace the first of four reviews, saving time and resources.

• Expect to gain valuable insights into balancing efficiency with the integrity of a student-centric focus.

• Discover how to implement automated systems in your workflows to enhance productivity.

This session will guide participants through the critical role of segmented communication and relevant messaging in the modern student recruitment process. Designed for admissions professionals, marketing specialists, and higher education administrators, the presentation will cover how to effectively engage prospective students by addressing their unique interests and needs. The aim is to equip attendees with the tools and knowledge to create a personalized approach that not only captures attention but significantly increases the likelihood of conversion from inquiry to enrollment.

• Attend this session to learn about the importance of segmented communication, crafting relevant messaging, cost efficiency and resource optimization, leveraging technology and analytics, and building a comprehensive recruitment plan.
• Expect to gain practical strategies for crafting segmented messages that connect and convert.
• Discover how to use technology and data to refine your recruitment approach and optimize your outreach efforts.

Are you facing concerns related to the ethical use of AI and data science on your campus? This session will address how the University of Pittsburgh navigated these challenges by establishing a Responsible Data Science Advisory Board. Aimed at decision-makers and data stewards seeking to establish responsible practices at their institutions, the presentation will cover organizational logistics, goal setting, best practices, and stakeholder engagement.

• Attend this session to gain insights into creating and managing an effective ethics board for data science.

• Expect to gain a set of best practices and actionable steps for fostering ethical AI use on your campus.

• Discover the University of Pittsburgh’s journey and strategies for engaging stakeholders in the responsible application of data science and AI in higher education.

This empowering session will discuss the unique challenges faced by women ascending the ranks in higher education. The panel, composed of accomplished women holding VP, C-level, and executive leadership positions across the higher education industry, will share their success stories, valuable lessons they have learned along the way, and strategies for fostering gender equality in executive and leadership positions. This discussion is designed for women at all stages of their higher education careers, from emerging leaders to established executives, and anyone interested in supporting gender equality in the sector.

• Attend this session to gain insights from female leaders on navigating the complexities of career advancement as a woman in higher education.

• Expect to gain practical advice on achieving success, overcoming obstacles, and supporting one another towards greater gender equality in executive and leadership positions.

• Discover tools, networks, and strategies that can empower you and your peers to break through the glass ceiling and shape a more inclusive future for higher education leadership.

This session includes a special preview of Liaison Academy's latest initiative, Premier Education, designed specifically for Liaison TargetX clients. Aimed at enhancing the skills of all end users through practical, hands-on training, the presentation is structured around the program’s tracks, including Recruitment, Marketing & Communications, Admissions & Enrollment, and CRM Administration. Attendees will receive a preview of the Reports & Dashboard training from the ‘Gaining a Recruitment Edge’ course, showcasing how these tools can transform your recruitment operations.

• Attend this session to be among the first to explore the comprehensive training opportunities available through Premier Education.

• Expect to gain knowledge on how to maximize your use of TargetX through Premier Education training tracks.

• Discover how the training program can elevate your team's proficiency and set the foundation for greater operational success.

This product training session will leverage demonstrations, discussions, and Q&As to showcase how Liaison Outcomes addresses typical admissions challenges. Perfect for Outcomes users or anyone aiming to enhance admissions processes through CRM technology, the presentation will explore topics such as setting up user permissions, managing applications using the Phases feature, and sorting applications with the Segments feature.

• Attend this session to learn how Outcomes can solve common admissions challenges and improve operational efficiency. 
• Expect to gain a clear understanding of how to configure user roles, and manage and organize applications more efficiently. 
• Discover how Outcomes features can be applied to tackle everyday challenges in admissions.

This session is designed to help attendees harness the power of the Forms tool of Liaison TargetX to engage non-CRM users for deeper insights into their students. Ideal for enrollment and student success professionals seeking to identify at-risk students, attendees will explore the journey of a school that collected 'early alert' information on students exhibiting high-risk academic behavior and leveraged this data to trigger a comprehensive outreach flow and provide tailored support.

• Attend this session to learn how to employ the TargetX Forms tool for gathering crucial data and triggering action-based support flows.

• Expect to gain actionable insights into leveraging collected data to trigger tailored outreach workflows.

• Discover the potential of the TargetX Forms tool to extend the reach of your CRM and enable timely interventions that can significantly enhance student success.

This session will explore a strategic initiative to centralize graduate and professional admissions by uniting the expertise of NAGAP, a premier authority in Graduate Enrollment Management (GEM), with the innovative solutions of Liaison, a leader in graduate admissions technology. Attendees will gain insights into creating a more centralized and streamlined admissions system that improves institutional efficiency and broadens access for prospective students.

• Attend this session to learn more about the journey towards a more streamlined, inclusive, and future-ready graduate admissions system.

• Expect to gain valuable strategies to empower your institution, excel in your administrative role, and widen access to graduate education for your students.

• Discover the tangible benefits of the Liaison-NAGAP partnership dedicated to advancing graduate admissions through innovation and collaboration.

This product training session will leverage demonstrations, discussions, and Q&As to showcase how Liaison WebAdMIT addresses typical admissions challenges. Perfect for WebAdMIT users or anyone aiming to enhance admissions processes through productivity-enhancing technology, the presentation will explore topics such as setting up user permissions, organizing applicants as they move through workflows, and managing applicant completion requirements.

• Attend this session to learn how WebAdMIT can solve common admissions challenges and improve operational efficiency.
• Expect to gain a clear understanding of how to configure user permissions, and manage and organize applicants more efficiently.
• Discover how WebAdMIT features can be applied to tackle everyday challenges in admissions.

This session addresses the impact of the U.S. Supreme Court's (SCOTUS) decision on affirmative action in college admissions. It is tailored for admissions staff, legal advisors, and diversity officers who are navigating these changes. The discussion will examine the ruling's effects and introduce tools to help institutions comply with the new legal guidelines.

• Attend this session to gain a deeper understanding of the SCOTUS decision on affirmative action and learn about the latest adjustments to admissions procedures.

• Expect to gain strategic insights to navigate the post-decision admissions landscape effectively.

• Discover resources that can help you maintain your institution's commitment to diversity within the framework of the law.

Characterized by manual data entry, non-existent workflows, extended application processing times, and a high volume of incomplete applications, Texas A&M University-Commerce had a 1989 approach to 2023 operations. This session will detail their journey from an antiquated operational model to an era of efficiency, powered by AI solutions. Designed for admissions professionals and operational staff facing similar inefficiencies, this presentation will explore the integration of an Optical Character Recognition (OCR) tool alongside AI technology, named SIA, to revolutionize their admissions funnel management.

• Attend this session to learn how Texas A&M-Commerce gained significant efficiencies in managing their admissions funnel and reduced application processing from weeks to minutes.

• Expect to gain actionable insights into leveraging OCR and AI technologies to transform your admissions process.

• Discover the immediate and impactful benefits OCR and SIA brought to Texas A&M-Commerce’s admissions operations and how to leverage similar technologies to revolutionize your admissions workflow.

This session will explore the unique challenge faced by the Alabama Community College System (ACCS), comprised of 24 colleges each with a distinct identity, in executing a cohesive statewide enrollment marketing campaign. Intended for marketing and enrollment professionals, and community college administrators, the presentation will showcase how the ACCS collaborated with Liaison to tailor marketing strategies that effectively reached prospective students in the colleges' backyards.

• Attend this session to learn about the innovative approaches and solutions employed by the ACCS and Liaison in marketing individual community colleges to potential students in their immediate regions.

• Expect to gain insights into creating and implementing targeted marketing campaigns.

• Discover the strategies and tools to enhance enrollment marketing efforts in a multi-campus system.

This session will offer an in-depth exploration of the transformative approach to enrollment management adopted by North Dakota State College of Science, focusing on the institution's decision to overhaul its multiple systems simultaneously. The presentation will detail these comprehensive changes, from revamping recruitment tactics to introducing innovative retention solutions, and how these integrated efforts culminated in significant success.

• Attend this session to uncover the methodology and outcomes behind North Dakota State College of Science’s all-encompassing revamp of enrollment management.

• Expect to gain an understanding of the benefits and challenges of implementing broad-scale changes in enrollment strategies at once.

• Discover the specific practices and technologies North Dakota State College of Science leveraged to achieve its goals, providing a potential roadmap for other institutions seeking to make similar impactful changes in their enrollment management approach.

This session will offer vital insights into protecting your institution from identity thieves and other fraudulent actors who are becoming an increasing threat to the integrity of your applicant pool, taking up class seats, using grant money, and draining resources that should be used to benefit real students. Geared towards admissions and IT security professionals, the presentation will highlight how a Pennsylvania community college seamlessly integrated ID verification with Liaison TargetX to stop bogus apps before they reached their Student Information System (SIS).

• Attend this session to learn the techniques and technologies that can shield your system from fraudulent applications.

• Expect to gain knowledge of seamless integration methods for ID verification that can save your team time and protect your institution's assets.

• Discover proactive strategies to fortify your admissions process against the increasingly sophisticated tactics of malicious entities.

This session will address the outdated processes, systems, and ideologies that currently constrain the advancement and efficacy of graduate education, with a focus on its disservice to students. Targeted at higher education professionals within graduate programs, the presentation will detail these outdated defaults and propose essential changes and technological interventions that could steer graduate education towards a more progressive and student-centered future. Attendees will gain insight into graduate students’ perspectives through quotes and video testimonials offering advice and wisdom to leadership in graduate education.

• Attend this session to examine the status quo in graduate education and explore actionable strategies for improvement.

• Expect to gain a clear understanding of the necessary shifts in perspective and practice to enhance graduate education, as well as how technology can play a pivotal role in facilitating these changes.

• Discover valuable lessons and advice directly from graduate students, offering a unique viewpoint to inform and inspire leaders committed to reforming graduate education.

This session will focus on how college administrators can leverage AI solutions to simplify the documentation and evaluation processes that often serve as obstacles to student success. Recognizing that the cost of attendance is just one of many challenges, this presentation will explore documentation requirements that also present significant obstacles, particularly for students with diverse backgrounds.

• Attend this session to explore the potential of AI technologies in making documentation processes more efficient and less burdensome for students of all backgrounds.

• Expect to gain an understanding of how AI can be leveraged to streamline evaluations and remove obstacles.

• Discover practical AI solutions that can be implemented to facilitate a more inclusive and supportive environment for all students, enhancing their chances for success.

This product training session will cover the newest feature releases and updates for Liaison EMP. The presentation will highlight key enhancements and their role in elevating operational efficiency. Perfect for EMP users seeking effective integration strategies for daily workflows, the session will offer guidance to help attendees achieve maximum efficiency. 

• Attend this session to learn about the latest EMP releases and updates—and how you can benefit from them.
• Expect to gain practical insights into how to apply these enhancements in your daily tasks and integrate them into your workflows.
• Discover strategies to use these new features to their fullest potential and achieve greater efficiency.

This session will explore the strategic partnership efforts of the National Association of Higher Education Systems (NASH) and Liaison in launching a Centralized Application Service (CAS), and its ongoing development into the Liaison Living Profile. Designed for higher education system professionals interested in understanding and enhancing their enrollment processes, the presentation will provide insights into creating a more centralized and streamlined admissions system that improves institutional efficiency and widens access for prospective students.

• Attend this session to delve into the genesis and growth of a higher education system CAS and its transition to the Living Profile.

• Expect to gain an overview of the benefits and functionalities of these innovative platforms.

• Discover how the evolving NASH-Liaison partnership can provide your institution with dynamic tools for admissions and engagement, setting new standards for efficiency and connectivity in higher education.

This session will address the emerging concerns beyond the well-known "enrollment cliff." Designed for higher education professionals, enrollment leaders, and strategic planners, the presentation will examine the latest fall enrollment trends that signal immediate challenges for various sectors of higher education. Attendees will be guided through an analysis of this year's data and the implications it carries for the future.

• Attend this session for a briefing on the latest enrollment trends and what they could mean for your institution.
• Expect to walk away with a deeper understanding of the data's potential impact on the admissions and enrollment landscape.
• Discover insights into navigating the challenges that this year's enrollment data may present, allowing you to strategize effectively for the upcoming academic terms.

This product training session will cover the newest feature releases and updates for Liaison TargetX. The presentation will highlight key enhancements and their role in elevating operational efficiency. Perfect for TargetX users seeking effective integration strategies for daily workflows, the session will offer guidance to help attendees achieve maximum efficiency.

• Attend this session to learn about the latest TargetX releases and updates—and how you can benefit from them.
• Expect to gain practical insights into how to apply these enhancements in your daily tasks and integrate them into your workflows.
• Discover strategies to use these new features to their fullest potential and achieve greater efficiency.

This session will outline Augusta University's successful strategy for boosting student retention through the integration of pre-college information, academic data, and behavioral/engagement metrics by leveraging Liaison Othot and EAB Navigate 360. The discussion will focus on how the synthesis of these data points led to measurable improvements in student persistence.

• Attend this session to explore strategies for making data-informed decisions that will drive improved retention rates.

• Expect to gain a clear understanding of how to integrate pre-college and behavioral data with academic analytics.

• Discover the potential of partnering with technology platforms like EAB Navigate 360 and Liaison Othot to bolster your institution’s student success initiatives.

This engaging session will explore the story behind Columbia College’s strategic decision to incorporate AI as a tool in its recruitment strategy. Designed for higher education professionals, administrators, and anyone interested in the intersection of technology and higher education admissions, this presentation will provide a deep dive into the key decisions and challenges faced in shifting the culture through the implementation of this powerful tool. This journey not only changed the institutional culture but also set a new course toward innovation in student recruitment.

• Attend this session to gain a firsthand look into how AI can revolutionize recruitment strategies and broader institutional practices.

• Expect to gain a clear understanding of the practicalities, potential challenges, and significant rewards of adopting AI in higher education recruitment.

• Discover actionable insights and inspiration from Columbia College's experience that you can leverage to foster positive change and drive success at your institution.

In 2023, City Year, a national service program that unites young adults from diverse backgrounds for a year of full-time community service, piloted new programming for its members in select cities. This session will share the data-driven decision-making process that led to the pilot’s launch, detailing how City Year leveraged the Application Forms tool of Liaison TargetX along with Salesforce Flows to enhance both the student and staff experience. Attendees will explore the internal communication and marketing strategies employed to amplify awareness of the pilot and learn from the tangible impacts observed since the pilot’s inception.

• Attend this session to learn about the strategic use of technology and data analytics in rolling out new program initiatives effectively.

• Expect to gain an enriched understanding of how to leverage Application Forms and CRM workflows to support the user experience.

• Discover marketing approaches that can elevate your program's visibility and engagement.

Join us for a SoCal-themed community celebration with exciting activations, craft cocktails and mocktails, and a sampling of local fares. You won't want to miss this gathering of Liaison's powerful leaders, partners, and problem-solvers!

Breakfast not your cup of tea? Not to worry; our community breakfast kicks off experience: LIAISON | Anaheim with more than just a meal! Connect with colleagues, fuel up with a hot beverage, and map out your session schedule for the next two days. 

We will be announcing our keynote speaker soon!

This session will explore the Trailblazer Express Program (TBE), a partnership between the University of North Texas at Dallas, a public regional university, and select high schools to create a direct admissions program. The program is designed to empower underrepresented students by removing barriers in the college application process. Attendees will learn about the program's design and preliminary outcomes, and examine both qualitative and quantitative insights.

• Attend this session to understand the intricacies of designing and implementing a direct admissions program that fosters equity in education.

• Expect to gain a blend of qualitative and quantitative insights into the effectiveness of programs aimed at changing the landscape for underrepresented students in the college admissions process.

• Discover strategies for applying these insights to similar initiatives aimed at enhancing access to higher education for all students.

This session will examine the shift in how the Simon Scholars Program, a dynamic initiative designed to assist low-income, first-generation students, monitors its scholars' engagement levels. Designed for program administrators and coordinators who require efficient tracking systems, the presentation will showcase how the Events tool of Liaison’s TargetX CRM solution has replaced complex spreadsheets and hard-copy methods with a series of roll-up summary fields, formulas, and flows based on TargetX objects and records. Attendees will learn how this approach has streamlined a cumbersome tracking system, making it automated, centralized, and accessible to all stakeholders.

• Attend this session to understand the transition to an automated engagement tracking system.

• Expect to gain actionable insights into simplifying and enhancing the accuracy of student engagement monitoring.

• Discover the benefits of moving to a centralized platform where information is easily shared, improving collaboration and oversight.

This session will examine the practical use of AI in marketing technology. Tailored for higher education marketers, it aims to provide a clear roadmap for integrating AI into marketing strategies. Attendees will learn how to leverage AI to innovate their strategies, automate routine tasks, craft more personalized student experiences, and future-proof their digital strategies.

• Attend this session to understand practical ways to leverage AI in your marketing efforts.

• Expect to gain actionable insights you can implement to influence positive changes within your marketing teams and strategies.

• Discover methods to not only improve efficiency and student interaction but also ensure your institution remains competitive in the ever-evolving digital landscape.

This session will explore the transformative changes in education, focusing on teaching and assessing mastery of 21st-century competencies alongside the shifts in higher education towards holistic and test-optional admissions. The Michigan Ross School of Business serves as a case study for integrating performance assessment data into the admissions process with Liaison SlideRoom. This presentation is aimed at admissions professionals and administrators seeking to understand and apply innovative admissions strategies in response to evolving educational paradigms.

• Attend this session to learn from the Michigan Ross School of Business's experience in leveraging performance assessment information to enrich their admissions process.

• Expect to gain insights into how integrating performance assessment information can enhance your admissions strategy, especially in the context of holistic and test-optional admissions policies.

• Discover practical considerations for applying these approaches within your institution, aiming to better assess and understand the diverse competencies of prospective students in the 21st century.

This product training session will cover the newest feature releases and updates for Liaison Outcomes. The presentation will highlight key enhancements and their role in elevating operational efficiency. Perfect for Outcomes users seeking effective integration strategies for daily workflows, the session will offer guidance to help attendees achieve maximum efficiency.

• Attend this session to learn about the latest Outcomes releases and updates—and how you can benefit from them.
• Expect to gain practical insights into how to apply these enhancements in your daily tasks and integrate them into your workflows.
• Discover strategies to use these new features to their fullest potential and achieve greater efficiency.

This session will equip college admissions professionals with need-to-know insights for effectively leveraging both organic and paid social media strategies. As the digital landscape becomes increasingly central to student recruitment, this presentation will focus on how to utilize social media platforms to engage prospective students, build meaningful relationships, and amplify recruitment efforts.

• Attend this session to acquire actionable strategies for maximizing your social media presence in the college admissions process.

• Expect to gain an understanding of balancing organic content with strategic paid advertising to effectively reach and engage with your target audience.

• Discover techniques for crafting compelling social media campaigns that resonate with prospective students and drive your recruitment goals forward.

Liaison's Product Lab is a dedicated space where you can connect with our Product Management team. Ideal for clients of CAS, TargetX, Outcomes, Othot, Intelligent Names, Slideroom, and more, the lab offers a unique opportunity to engage with product experts and ask questions. Whether you're seeking to optimize your current usage, curious about the latest updates, or eager to share feedback, the Product Lab is available throughout the conference.

• Explore the Product Lab to get personalized support and live demonstrations of new features.
• Expect to leave with valuable insights on maximizing the effectiveness of these tools within your organization, along with tips and strategies from the very people who build and enhance them.
• Discover the latest updates and enhancements to elevate your understanding of our products.

This collaborative session will provide valuable insights into leveraging both a centralized application system and digital marketing strategies to increase application completion. Targeted at admissions professionals, digital marketers, and higher education administrators, the discussion will examine a blend of tactics, strategically designed to integrate user engagement, optimize communication channels, and create an effective user experience.

• Attend this session to explore practical methods for leveraging a centralized application system and digital marketing to their fullest potential.

• Expect to gain a comprehensive understanding of how to effectively integrate user engagement practices with optimized communication strategies to facilitate a seamless user experience.

• Discover innovative tactics and best practices that can be implemented to increase application completions and streamline the admissions process at your institution.

This session will focus on the strategic advantages of data integration for educational institutions, highlighting how consolidating information from diverse sources can streamline efficiencies and minimize the need for manual data entry. Targeted at IT professionals, data analysts, and administrators, the panel presentation will underscore the value of system consolidation in maintaining data uniformity and precision across campus networks.

• Attend this session to engage with the practicalities and benefits of data integration in an educational setting. 
• Expect to walk away with a comprehensive understanding of how to effectively consolidate your institution's data sources to enhance operational efficiency and data reliability. 
• Discover methods and tools that can help maintain high data quality and consistency, ultimately facilitating a more efficient and accurate data-driven environment.

This session will examine the use of artificial intelligence (AI) and advanced analytics to streamline and enhance the holistic admissions process. Attendees will explore how big data, advanced analytics, and AI work together to enable the cultivation of a varied prospective applicant pool, pinpointing key holistic attributes for evaluation, intensification of recruitment efforts, and optimal use of resources to achieve enrollment targets. Geared toward leaders in undergraduate, graduate, medical, and specialized programs who seek to streamline their recruitment efforts and achieve enrollment goals, the discussion will leverage real-world examples to demystify AI and demonstrate how this ubiquitous technology can become a trusted partner in building a diverse and vibrant mission-aligned student body.

• Attend this session to learn how to apply explainable AI in shaping your admissions strategy and scaling its impact to not only reach enrollment goals but also to attract students who truly resonate with your program's ethos.
• Expect to gain a solid understanding of AI and advanced analytics can be harnessed as strategic tools for your institution or program. 
• Discover how this powerful technology can serve as a reliable ally in constructing a diverse, mission-driven student community.

This product training session will cover the newest feature releases and updates for Liaison WebAdMIT. The presentation will highlight key enhancements and their role in elevating operational efficiency. Perfect for WebAdMIT users seeking effective integration strategies for daily workflows, the session will offer guidance to help attendees achieve maximum efficiency.

• Attend this session to learn about the latest WebAdMIT releases and updates—and how you can benefit from them.
• Expect to gain practical insights into how to apply these enhancements in your daily tasks and integrate them into your workflows.
• Discover strategies to use these new features to their fullest potential and achieve greater efficiency.

This session will explore Western Michigan University's innovative strategy for enhancing technology adoption among end users. By employing a user-first approach to skill-building for adult learners, the institution redefined how training is delivered and perceived. This approach not only empowers users to take charge of their roles and experiences but also ensures that training sessions are accessible and timely. This case study from a Liaison partner institution using Liaison TargetX and Liaison Centralized Application Service (CAS) on the Salesforce platform offers practical insights for higher education professionals facing similar challenges with technology adoption.

• Attend this session to learn how a shift in training strategy can significantly improve technology adoption and user proficiency.

• Expect to gain practical insights into implementing user-first training initiatives that cater to the unique needs of adult learners.

• Discover how Western Michigan University's approach to training has led to increased engagement, ownership, and proficiency with technology platforms, and how you can replicate this success within your institution.

This session will explore how the Technical College System of Georgia has successfully utilized Liaison’s TargetX CRM solution and the 'Georgia Match' program to connect high school seniors with postsecondary opportunities. Aimed at admissions and enrollment professionals looking to enhance student outreach and streamline application processes, the discussion will center on the effective use of TargetX tools to reach out to students and simplify the application process with a one-click application solution.

• Attend this session to discover the strategic approach behind the Technical College System of Georgia’s successful engagement with potential students through higher education technology.

• Expect to gain valuable insights into leveraging a one-click application process to increase accessibility and ease for applicants.

• Discover the potential of CRM systems to revolutionize your outreach and application processes, creating a more seamless bridge to postsecondary education for high school students.

This session tackles the pressing challenge of maximizing student recruitment and retention against the backdrop of the demographic cliff. The presentation will explore the innovative tools and strategies that have enabled Western Connecticut State University (WCSU) to maintain its relevance and stability in an ever-evolving higher education landscape.

• Attend this session to discover the creative and practical solutions that have propelled WCSU to successfully counteract declining demographics and enhance student engagement.

• Expect to gain actionable insights into effective practices that can be applied to their institutions to navigate similar challenges.

• Discover how leveraging technology, data analytics, and personalized communication can transform your institution's approach to engaging current and prospective students, ensuring your campus thrives for years to come.

Writing governance can feel unproductive. It can seem like an even more time-consuming endeavor in a district with separate accredited colleges, like the Community Colleges of Spokane (CCS). Crafted for administrators and staff who face the challenges of governance writing within complex educational structures, this presentation will focus on a structure for governance documentation that aligns with organizational changes, enhances project management, and lays a strong foundation for institutional operations.

• Attend this session to uncover a dynamic structure for governance writing that can evolve with your institution.

• Expect to gain strategies insights that not only streamline the process but also foster a robust framework for governance.

• Discover how shared responsibility in drafting governance documents can lead to improved project management and a sturdy foundation for your organization.

This session will recount how the staff at McWilliams School of Biomedical Informatics reinvented their enrollment technology by undertaking a significant three-part project to implement Liaison GradCAS and Liaison Outcomes and integrate them with local systems. Designed with educational technology specialists and enrollment professionals in mind, the presentation will include insights into choosing the right solutions, executing their implementation, and improving processes as a result.

• Attend this session to understand the rationale behind selecting GradCAS and Outcomes, the steps taken for successful implementation, and the process enhancements that followed.

• Expect to gain insights into how these technological solutions can be integrated into your local systems.

• Discover the practical benefits and process improvements experienced by McWilliams School of Biomedical Informatics, which could serve as a blueprint for your institution's enrollment technology advancements.

In higher education, attracting and engaging prospective students requires a tailored approach that goes beyond traditional recruitment strategies. Designed for those seeking to enhance traditional strategies with customized outreach, this session will explore the art of personalized communication within college recruitment, with an emphasis on creating meaningful connections. The presentation will assess the influence of tailored messages on students' decision-making processes and explore current trends and strategies for delivering targeted messages that align with individual interests and concerns.

• Attend this session to engage with the nuances of personalized communication strategies in student recruitment and engagement.

• Expect to gain a deepened understanding of how custom-tailored interactions can impact student enrollment choices.

• Discover effective methods for developing and delivering messages that align with the unique interests and concerns of each prospective student, helping your institution stand out in a competitive landscape.

In this session, three experienced graduate administrators will dissect the varied effects of the demographic cliff on graduate and professional programs across the country. Tailored for graduate program administrators, admissions professionals, and higher education strategists, the discussion will examine critical areas impacted by shifting demographics, including revenue dependency, program prioritization, admissions strategies, and resource allocation. Attendees will gain a comprehensive overview of how these factors influence graduate enrollment management and what can be done to navigate these changes effectively.

• Attend this session to uncover the multifaceted consequences of the demographic cliff on graduate and professional education.

• Expect to gain a deeper understanding of how to adapt your program's strategies in response to these demographic shifts.

• Discover actionable insights into revenue management, program selection, admissions tactics, and efficient resource distribution to ensure your institution remains resilient and responsive in the face of changing graduate enrollment patterns.

This product training session will demonstrate how to use the Liaison Othot platform to make timely admissions, financial aid, and student success decisions for the current and upcoming academic year. Designed for Othot users and anyone looking to improve decision-making processes using AI and advanced analytics technology, this interactive presentation will focus on which Othot features to leverage, tailored to the decisions attendees need to make.

• Attend this session to learn how to strategically use Othot to make decisions.
• Expect to gain actionable insights into which Othot features can best support your specific decision-making needs.
• Discover practical tips for leveraging Othot and enhancing your strategic planning for the year ahead.

This session will turn the spotlight on a critical yet often overlooked data point of graduate admissions: the student voice. Designed for graduate education leaders focused on admissions and enrollment process improvement, the session will present direct quotes and videos from graduate students, offering a window into their experiences with the application process. Attendees will engage in a group discussion, considering students' perspectives to extract key themes and insights.

• Attend this session to deepen your understanding of the graduate application journey from the student's point of view.

• Expect to gain an appreciation of student experiences and actionable insights from their feedback to integrate into your application process.

• Discover how paying attention to student reflections can inform and transform your admissions process, leading to more engaged applicants and a refined approach to graduate enrollment.

This session will tackle the widespread concern over escalating college costs and the perceived diminishing value of higher education. Aimed at financial aid officers, admissions counselors, and higher education administrators, this interactive presentation will conduct a thorough analysis of the true value of attending a private college, considering both financial returns and social mobility outcomes. It will explore innovative methods for accurately and persuasively presenting financial aid packages to students and their families with clarity and transparency.

• Attend this session to engage in a critical examination of the actual cost-versus-value debate surrounding private colleges.

• Expect to gain a deeper understanding of how to articulate the tangible and intangible benefits of higher education.

• Discover the latest strategies for effectively communicating financial aid information, making it more accessible and understandable to students and their parents.

This session will present how Year Up, a 3-step job training program with pathways that match the expertise corporate partners are seeking for their talent pool, has revolutionized its enrollment operations and outcomes. Their Agile approach and Scrum framework, integrated with User Experience (UX) research and design, all underpinned by a strong product mindset, have enabled the delivery of large-scale digital solutions that have significantly optimized and transformed their processes. This presentation is ideal for enrollment managers, digital transformation specialists, and anyone interested in applying Agile methodologies and UX design to improve operational efficiencies and outcomes.

• Attend this session to gain a comprehensive understanding of how combining Agile methodologies with user experience research can lead to significant enhancements in enrollment operations.

• Expect to gain actionable insights on applying these practices to achieve optimized processes and improved outcomes in your own organization.

• Discover the application of proven practices in identifying operational pain points and a strategic approach to prioritization, ensuring efforts are focused on the most impactful areas at the appropriate times.

This session will highlight common challenges users face when customizing their organizational workflows in Liaison TargetX, particularly the tendency to oversimplify or overcomplicate processes. Attendees will explore how to optimize group assignments, email campaigns, and automations, empowering them to navigate challenges and ensure their organization's processes are both efficient and effective.

• Attend this session to explore the critical balance between simplicity and complexity in customizing organizational workflows. 
• Expect to gain an understanding of how to avoid common mistakes in the customization of group assignments, email campaigns, and automations. 
• Discover practical strategies and insights that can be immediately applied to refine your approach and improve outcomes in these essential product areas. 

This product training session will focus on Liaison TargetX Forms, a form builder tool designed for managing information requests, event registrations, and other information-collecting needs for institutions. Perfect for TargetX users looking to understand how to integrate the latest features and updates into their current operations, the session will also explore upcoming roadmap enhancements to look forward to.

• Attend this session to learn about the latest features of TargetX Forms and how they can be applied within the CRM environment.
• Expect to gain a solid understanding of how to implement these new features effectively.
• Discover what's next for TargetX Forms with a preview of upcoming enhancements and roadmap plans.

This session will unpack the complexities of enrollment marketing and the critical process of selecting the most effective digital channels. Aimed at higher education marketing professionals, the presentation will tackle factors such as budget allocation, creative content, key performance indicators (KPIs), and channel-specific objectives. Attendees will learn to navigate these considerations to optimize their marketing efforts.

• Attend this session to equip yourself with the knowledge to choose the right digital channels for your marketing campaigns.

• Expect to gain a strategic understanding of how to align your budget and creative efforts with measurable outcomes.

• Discover how to set and achieve channel-specific goals, ensuring your enrollment marketing campaigns are both effective and efficient.

This session will focus on Boston University's adaptive strategies in response to the June 2023 Supreme Court's ruling on the use of race in admissions. Designed for university administrators and admissions professionals navigating similar changes, the session will explore the practical use of Liaison WebAdMIT tools to audit program-level questions and update permissions to ensure compliance with federal law and university policy during a tumultuous period.

• Attend this session to learn about how to leverage WebAdMIT admissions software to effectively audit questions and adapt permissions.

• Expect to gain a fresh perspective on how to dynamically adjust graduate and professional program admissions processes in the face of changing legislation.

• Discover the steps Boston University took to remain compliant across 17 graduate and professional schools and how to apply them to your own admissions processes.

This session will chronicle a decade-long successful collaboration between Western Connecticut State University (WCSU) and Liaison TargetX, a journey marked by continuous learning, adaptation, and success. Aimed at higher education administrators, technology specialists, and CRM users, the presentation will cover the entire spectrum of the partnership, from its inception to the current day, highlighting key milestones, challenges overcome, and the significant impact TargetX has had at WCSU. Come hungry for knowledge and leave with a newfound appreciation for the art of roasting beef.

• Attend this session to hear how this successful partnership has stood the test of time.

• Expect to gain a comprehensive understanding of how to leverage CRM tools for higher education success.

• Discover the keys to fostering a productive partnership with technology providers and how such collaborations can lead to significant advancements in your institution's capabilities.

This product training session will cover the importance of regular audits and cleanups for Liaison TargetX administrators, focusing on Salesforce functions. Aimed at TargetX users and administrators who want to keep their CRM systems running smoothly, the presentation will include an overview of how to check data and storage limits, manage users, and optimize Liaison TargetX configurations, including deadlines and campaigns.

• Attend this session to explore the importance of regular audits and how they contribute to a streamlined Salesforce operation.
• Expect to gain practical tips on keeping your system efficient, from monitoring data usage to optimizing user experiences.
• Discover best practices for ensuring your TargetX and Salesforce environments are running smoothly, ultimately benefiting your end users.

This session will explore how AI is revolutionizing the role of Chief Financial Officers (CFO) in higher education, helping them tackle key challenges such as enrollment growth, student retention, financial aid distribution, and net tuition revenue. This presentation is ideal for CFOs, financial strategists, and higher education professionals aiming to harness the transformative power of AI to advance their institutions.

• Attend this session to discover the AI-driven tactics you can deploy to address critical priorities in higher education.

• Expect to gain a clear understanding of how AI can enhance strategic decision-making in finance-related domains.

• Discover innovative approaches to optimize growth and financial outcomes in higher education through the adoption of AI.

This session will address the significant challenges in graduate and professional admissions, from striving for growth to managing an overflow of qualified candidates. Geared towards admissions professionals seeking to implement a holistic admissions process that not only identifies students who are the ‘best fit’ for specific programs but also enhances the diversity of incoming cohorts, the presentation will explore how to utilize existing tools on campus for effective implementation.

• Attend this session to learn strategic approaches for adopting holistic admissions practices with your current resources.

• Expect to gain strategic insights that can be directly applied to improve your admissions process and foster a diverse educational environment.

• Discover how to make the most of your on-campus tools to match the right students to your programs.

This session will discuss the engagement initiatives and professional development opportunities provided by the Association of Schools and Programs of Public Health (ASPPH) for admissions and recruitment personnel across its 150+ member institutions. The focus will be on the variety of training sessions, meetings, work groups, quarterly calls, and networking opportunities available both online and in-person, all aimed at fostering a robust professional community for seasoned veterans and newly hired admissions and recruitment staff alike.

• Attend this session to learn about engagement strategies designed to empower admissions and recruitment professionals.

• Expect to gain tactical insight into creating engaging learning opportunities for admissions and recruitment staff with varying levels of experience.

• Discover frameworks for crafting impactful training programs and nurturing a vibrant network that bolsters both individual growth and collective excellence within your community.

Exclusive Offer! Unlock the full potential of Liaison TargetX CRM with a TargetX End User Foundations course designed to immerse you in a "Day in the Life" of a TargetX End User. Valued at $100, this three-hour training course is being offered at no additional cost to experience: LIAISON | Anaheim attendees! This unique opportunity is perfect for TargetX users looking to deepen their understanding of CRM functionalities and elevate their skill set.

What You'll Experience:

• A comprehensive CRM overview to kickstart your journey.
• An exploration of the data model and hierarchy to grasp the CRM structure.
• Interactive, hands-on activities to master navigating the CRM, analyzing student data, and initiating reporting and dashboards. Please bring your laptop to participate fully in these activities.

Beyond the Basics:

• This course serves as a gateway to Liaison Academy's Premier Education Tracks, covering Recruitment, Marketing & Communications, Admissions & Enrollment, and Administrator roles.
• Completing the Foundations course, all 4 Premier Tracks and the Track Exams qualify you for the esteemed TargetX Certification.

Register here to gain the technical and practical skills that will make it possible for you to do your job more strategically, effectively, and collaboratively. 

Please note that preregistration for this course is required.