This session will equip college admissions professionals with need-to-know insights for effectively leveraging both organic and paid social media strategies. As the digital landscape becomes increasingly central to student recruitment, this presentation will focus on how to utilize social media platforms to engage prospective students, build meaningful relationships, and amplify recruitment efforts.

• Attend this session to acquire actionable strategies for maximizing your social media presence in the college admissions process.

• Expect to gain an understanding of balancing organic content with strategic paid advertising to effectively reach and engage with your target audience.

• Discover techniques for crafting compelling social media campaigns that resonate with prospective students and drive your recruitment goals forward.