This session will explore the unique challenge faced by the Alabama Community College System (ACCS), comprised of 24 colleges each with a distinct identity, in executing a cohesive statewide enrollment marketing campaign. Intended for marketing and enrollment professionals, and community college administrators, the presentation will showcase how the ACCS collaborated with Liaison to tailor marketing strategies that effectively reached prospective students in the colleges' backyards.

• Attend this session to learn about the innovative approaches and solutions employed by the ACCS and Liaison in marketing individual community colleges to potential students in their immediate regions.

• Expect to gain insights into creating and implementing targeted marketing campaigns.

• Discover the strategies and tools to enhance enrollment marketing efforts in a multi-campus system.