This product training session will explore the pivotal role of Liaison EMP Groups, which connect specific audiences of prospective students, applicants, and matriculated students to campaigns. Designed for EMP users looking to enhance their understanding of EMP's functionalities, this informative session will guide attendees through the Group Builder tool, highlighting various components, such as fields and campaign interactions, for effective audience segmentation. Attendees will learn how to apply Groups and use Group Actions to complete tasks in EMP.

• Attend this session to gain comprehensive insights into creating and managing Groups in EMP, ensuring your campaigns reach the right audiences. 
• Expect to gain a deeper understanding of audience segmentation techniques, how to apply Groups effectively in EMP, and how to leverage Group Actions for increased efficiency. 
• Discover the full potential of Groups in enhancing your campaign strategies and operational efficiency in EMP.