This collaborative session will provide valuable insights into leveraging both a centralized application system and digital marketing strategies to increase application completion. Targeted at admissions professionals, digital marketers, and higher education administrators, the discussion will examine a blend of tactics, strategically designed to integrate user engagement, optimize communication channels, and create an effective user experience.

• Attend this session to explore practical methods for leveraging a centralized application system and digital marketing to their fullest potential.

• Expect to gain a comprehensive understanding of how to effectively integrate user engagement practices with optimized communication strategies to facilitate a seamless user experience.

• Discover innovative tactics and best practices that can be implemented to increase application completions and streamline the admissions process at your institution.