This session will showcase how Concordia University Texas boosted freshman enrollment by personalizing interactions with ‘Gen P’ students through the innovative use of Liaison Enrollment Marketing PURL pages paired with strategic admissions counselor engagement. This in-depth look at a personalized recruitment experience will be insightful to enrollment and marketing professionals eager to understand and implement tactics that resonate with today's prospects.

• Attend this session to explore the personalized recruitment strategies Concordia University Texas applied to captivate and convert prospective students.

• Expect to gain actionable insights into elevating admissions engagement and driving increases in enrollment numbers.

• Discover Concordia University Texas's approach to combining technology with a human touch, and how you can replicate this success in your own institution's enrollment processes.