This session tackles the pressing challenge of maximizing student recruitment and retention against the backdrop of the demographic cliff. The presentation will explore the innovative tools and strategies that have enabled Western Connecticut State University (WCSU) to maintain its relevance and stability in an ever-evolving higher education landscape.

• Attend this session to discover the creative and practical solutions that have propelled WCSU to successfully counteract declining demographics and enhance student engagement.

• Expect to gain actionable insights into effective practices that can be applied to their institutions to navigate similar challenges.

• Discover how leveraging technology, data analytics, and personalized communication can transform your institution's approach to engaging current and prospective students, ensuring your campus thrives for years to come.