This session will explore how the Technical College System of Georgia has successfully utilized Liaison’s TargetX CRM solution and the 'Georgia Match' program to connect high school seniors with postsecondary opportunities. Aimed at admissions and enrollment professionals looking to enhance student outreach and streamline application processes, the discussion will center on the effective use of TargetX tools to reach out to students and simplify the application process with a one-click application solution.

• Attend this session to discover the strategic approach behind the Technical College System of Georgia’s successful engagement with potential students through higher education technology.

• Expect to gain valuable insights into leveraging a one-click application process to increase accessibility and ease for applicants.

• Discover the potential of CRM systems to revolutionize your outreach and application processes, creating a more seamless bridge to postsecondary education for high school students.