This session will chronicle a decade-long successful collaboration between Western Connecticut State University (WCSU) and Liaison TargetX, a journey marked by continuous learning, adaptation, and success. Aimed at higher education administrators, technology specialists, and CRM users, the presentation will cover the entire spectrum of the partnership, from its inception to the current day, highlighting key milestones, challenges overcome, and the significant impact TargetX has had at WCSU. Come hungry for knowledge and leave with a newfound appreciation for the art of roasting beef.

• Attend this session to hear how this successful partnership has stood the test of time.

• Expect to gain a comprehensive understanding of how to leverage CRM tools for higher education success.

• Discover the keys to fostering a productive partnership with technology providers and how such collaborations can lead to significant advancements in your institution's capabilities.