This session will address the surge of interest in AI within higher education, with a focus on recruitment and retention. Designed for higher education professionals in admissions, enrollment, and student success offices looking to understand the implications of AI in their work, the session will cover essential information supported by actual use cases.

• Attend this session to gain a deeper understanding of AI principles, ethical considerations, and practical uses in the context of recruitment and retention.

• Expect to gain tactical knowledge of AI’s applications in enhancing student recruitment and retention.

• Discover how AI can be responsibly and effectively integrated into your strategies, empowering you to navigate the "tidal wave" of AI with confidence and foresight.