This engaging session will explore the story behind Columbia College’s strategic decision to incorporate AI as a tool in its recruitment strategy. Designed for higher education professionals, administrators, and anyone interested in the intersection of technology and higher education admissions, this presentation will provide a deep dive into the key decisions and challenges faced in shifting the culture through the implementation of this powerful tool. This journey not only changed the institutional culture but also set a new course toward innovation in student recruitment.

• Attend this session to gain a firsthand look into how AI can revolutionize recruitment strategies and broader institutional practices.

• Expect to gain a clear understanding of the practicalities, potential challenges, and significant rewards of adopting AI in higher education recruitment.

• Discover actionable insights and inspiration from Columbia College's experience that you can leverage to foster positive change and drive success at your institution.