Full Name
Mollie Ballaro
Job Title
Associate Vice President, Enrollment Marketing Account Management
Institution, Association, or Company
Liaison
Speaker Bio
Mollie brings over 24 years of higher education experience across several institutions to the team. She served multiple institutions in the Western New York area in senior leadership roles as a Chief Enrollment Officer, Dean of Admissions, and Director of Admissions before joining the Liaison team in 2021. Her extensive background includes oversight of enrollment management, financial aid, domestic and international admissions, graduate and undergraduate admissions, admissions marketing, workforce development, and registrar services. Mollie's expertise focuses on enrollment marketing, recruitment communication strategy, funnel strategy and lead generation, and prospect management guidance.
Mollie Ballaro