This session will guide participants through the critical role of segmented communication and relevant messaging in the modern student recruitment process. Designed for admissions professionals, marketing specialists, and higher education administrators, the presentation will cover how to effectively engage prospective students by addressing their unique interests and needs. The aim is to equip attendees with the tools and knowledge to create a personalized approach that not only captures attention but significantly increases the likelihood of conversion from inquiry to enrollment.

• Attend this session to learn about the importance of segmented communication, crafting relevant messaging, cost efficiency and resource optimization, leveraging technology and analytics, and building a comprehensive recruitment plan.
• Expect to gain practical strategies for crafting segmented messages that connect and convert.
• Discover how to use technology and data to refine your recruitment approach and optimize your outreach efforts.