In higher education, attracting and engaging prospective students requires a tailored approach that goes beyond traditional recruitment strategies. Designed for those seeking to enhance traditional strategies with customized outreach, this session will explore the art of personalized communication within college recruitment, with an emphasis on creating meaningful connections. The presentation will assess the influence of tailored messages on students' decision-making processes and explore current trends and strategies for delivering targeted messages that align with individual interests and concerns.

• Attend this session to engage with the nuances of personalized communication strategies in student recruitment and engagement.

• Expect to gain a deepened understanding of how custom-tailored interactions can impact student enrollment choices.

• Discover effective methods for developing and delivering messages that align with the unique interests and concerns of each prospective student, helping your institution stand out in a competitive landscape.