This session will unpack the complexities of enrollment marketing and the critical process of selecting the most effective digital channels. Aimed at higher education marketing professionals, the presentation will tackle factors such as budget allocation, creative content, key performance indicators (KPIs), and channel-specific objectives. Attendees will learn to navigate these considerations to optimize their marketing efforts.

• Attend this session to equip yourself with the knowledge to choose the right digital channels for your marketing campaigns.

• Expect to gain a strategic understanding of how to align your budget and creative efforts with measurable outcomes.

• Discover how to set and achieve channel-specific goals, ensuring your enrollment marketing campaigns are both effective and efficient.