Luis Franco serves as the Assistant VP for Enrollment Management and Executive Director of Undergraduate Admissions at the University of North Texas at Dallas. He has over 18 years of experience in higher education. Previous roles include Director of Undergraduate Admissions, Director of Hispanic Outreach and Student Programs, Coordinator of New Student Orientation & Retention, Admissions Counselor and High School College Advisor. As a first-generation college student, English language learner, and former DREAMer, he passionately supports and advocates for all students.