This session will offer a broad-based understanding of how SMS messaging can enhance communication with students, parents, and other stakeholders. Attendees will learn about the inventive application of SMS technology to further institutional recruitment and engagement objectives, discuss the complex terrain of regulatory and compliance issues related to SMS messaging, and explore a forward-looking perspective on SMS communication trends within the higher education landscape.

• Attend this session to uncover the dynamic ways in which SMS messaging can be employed to meet institutional objectives in recruitment and engagement.

• Expect to gain a deeper understanding of the creative utilization of SMS and the knowledge of how to navigate the regulatory frameworks that govern its use.

• Discover the latest advancements and future possibilities in SMS communication within higher education, equipping your institution to stay ahead in an increasingly digital world.