This session will examine the practical use of AI in marketing technology. Tailored for higher education marketers, it aims to provide a clear roadmap for integrating AI into marketing strategies. Attendees will learn how to leverage AI to innovate their strategies, automate routine tasks, craft more personalized student experiences, and future-proof their digital strategies.

• Attend this session to understand practical ways to leverage AI in your marketing efforts.

• Expect to gain actionable insights you can implement to influence positive changes within your marketing teams and strategies.

• Discover methods to not only improve efficiency and student interaction but also ensure your institution remains competitive in the ever-evolving digital landscape.