In 2022, the Alabama Community College System implemented a system-wide CRM for all 24 schools. Our colleges faced the dual challenge of improving engagement with prospective students through campus-wide communication and competing effectively with neighboring institutions. This session will showcase a successful and replicable model in which CRM administrators from separate community colleges within the Alabama Community College System formed a collaborative working group. Our team will show how we moved beyond competition to share our best practices in CRM configuration, data segmentation, and communication strategies. We will detail the implementation of standardized communication plans at our institutions by leveraging data to achieve two key outcomes: removing internal campus silos between departments, and collectively optimizing the use of CRM tools to create a more efficient and personalized student journey that ultimately increased enrollment across the participating colleges.