In 2023, City Year, a national service program that unites young adults from diverse backgrounds for a year of full-time community service, piloted new programming for its members in select cities. This session will share the data-driven decision-making process that led to the pilot’s launch, detailing how City Year leveraged the Application Forms tool of Liaison TargetX along with Salesforce Flows to enhance both the student and staff experience. Attendees will explore the internal communication and marketing strategies employed to amplify awareness of the pilot and learn from the tangible impacts observed since the pilot’s inception.

• Attend this session to learn about the strategic use of technology and data analytics in rolling out new program initiatives effectively.

• Expect to gain an enriched understanding of how to leverage Application Forms and CRM workflows to support the user experience.

• Discover marketing approaches that can elevate your program's visibility and engagement.