Tom VerDow is the Coordinator of Recruitment and Marketing for East Tennessee State University (ETSU). He has aways believed in the importance of providing information about what a university or program can, and just as importantly, cannot do to assist potential students through their decision-making process. Tom is a seasoned enrollment professional with experience in both undergraduate and graduate levels. Beyond his on-campus roles, Tom has also worked in higher education consulting, broadening his expertise in strategy, evaluation, implementation, and creative problem-solving. His diverse experience equips him to adapt to the ever-changing enrollment landscape and drive success in recruitment and marketing.