Full Name
Jessica Skala
Job Title
Director, Implementations
Institution, Association, or Company
Liaison
Speaker Bio
Experienced Program Manager with a demonstrated history of working in information technology. Strong data professional skilled in Data Integrity, Customer Relationship Management (CRM), Enrollment Management, Student Development, and Data Analysis. Served as the Lead CRM Business Analyst for the Office of Admissions and the Division of Student Affairs for private higher education institution, leading CRM implementations and expansion across the departments that integrated CRM, Student Information (including Financial Aid), and LMS systems data to create robust recruitment and retention programs. Also, served as a Managed Services resource for higher education SAS company, delivering and/or coordinating delivery of CRM Application Administration services, working directly with Admissions leadership and team to collect, understand, and document recruitment goals, and then configure CRM components within fixed budgets, timelines, and in alignment with specifications.
Speaking At
