As higher education faces demographic shifts and enrollment pressures, adult and nontraditional students offer critical growth potential — but only with a strategic approach. This session combines data-backed marketing insights with actionable recruitment tactics to help institutions allocate budgets wisely, empower recruitment teams, and drive meaningful engagement with adult learners.

• Attend this session to explore practical strategies for aligning marketing spend, recruitment outreach, and enrollment goals.
• Expect insights into optimizing budget allocation, identifying high-impact channels, and preparing teams to connect with adult learners.
• Discover proven tactics for reaching, converting, and supporting adult and nontraditional students at scale.