This session will explore effective strategies for recruiting adult learners and maximizing outreach efforts. Community college recruiters often face uncertainty about where to focus their efforts, similar to fishing without knowing where to cast their line or if they have the right tools for success. While many recruiters concentrate on high school outreach, the adult learner pool remains an often underutilized opportunity. This session will examine Washington State College of Ohio’s approach to adult recruitment, focusing on how they prepare their recruitment team to target the right demographics, equip them with the best tools, and implement the most effective engagement strategies.

• Attend this session to discover how Washington State College of Ohio successfully targets adult learners with tailored recruitment strategies.

• Expect to learn how to prepare your recruitment team with the right tools and tactics for reaching adult learners.

• Discover actionable strategies to engage and recruit adult students, ensuring your efforts are focused on the most fruitful opportunities.