Name
Our Journey to Student Success: A Case Study in Leveraging TargetX as a Full-Cycle CRM
Date & Time
Tuesday, June 17, 2025, 5:00 PM - 5:50 PM
Joseph Mews Arminta Johnson Julie Rheinecker Jennifer Jackson
Description

This session will explore firsthand experiences of implementing Liaison TargetX to enhance relationship management. TargetX, a robust CRM platform, offers powerful tools that streamline key processes throughout the student lifecycle. This session will examine how data integrations, automation, and personalized communication can be used to improve recruitment, retention, and alumni engagement. Attendees will learn about challenges, solutions, and the positive impacts of implemented changes on students and institutions.

• Attend this session to learn how implementing TargetX can streamline relationship management throughout the student lifecycle.

• Expect to gain insights into using data integrations, automation, and personalized communication to improve recruitment and retention.

• Discover the challenges and solutions that led to positive outcomes for students and the institution.

Location Name
Independence Ballroom 1