This session will explore how the University of the Cumberlands and Liaison partnered to move from initial skepticism about AI and predictive modeling to broad adoption that is embedded in day-to-day enrollment strategy. The presenters—a campus leader, a former Cumberlands VP now in Sales leadership, and a client success partner—will share a candid look at what it really takes to build trust in new technology, especially when it touches sensitive areas like student outreach and resource allocation. Attendees will hear specific examples of how early concerns were surfaced, addressed, and ultimately transformed into advocacy through transparency, shared wins, and intentional communication.