How does a community college of roughly 3,600 students successfully manage its CRM without a dedicated administrator? At Mid Michigan College, this challenge sparked a collaborative model that distributes CRM ownership across three key leadership roles: the Director of Advising, Director of Admissions, and Director of Strategic Communications. Together—supported by a trusted CRM consultant—these leaders blend their strengths to ensure the system remains accurate, student-centered, and strategically aligned. This session will share how the team developed a clear division of responsibilities, built processes that support shared governance, and established communication routines to keep projects moving forward. Presenters will outline how they coordinate complex tasks such as data integrity, workflow and communication management, application updates, event and outreach campaigns, and user support—despite each holding roles with significant responsibilities beyond the CRM itself. The team will also candidly share the realities behind the scenes—implementation challenges, learning curves, small teams being pulled in many directions, and how we navigate these challenges with humor, patience, and mutual respect.