Name
Reimagining the One Stop: How Salesforce Case Management and TargetX Tools Transformed Student Support
Date & Time
Wednesday, June 10, 2026, 11:00 AM - 11:50 AM
Brian Collins Michael Shaw
Description

Harper College strengthened its One Stop operations by centering its service model on Salesforce Case Management and leveraging the combined capabilities of TargetX and native Salesforce functionality. The unified platform allows staff to track all student engagements, including phone calls, chats, and walk-ins, while integrating Banner data such as financial aid and testing, TargetX event participation, application visibility from Admissions Processing, and group assignments from Admissions Outreach. Campus departments also use shared email communication tools, enabling staff to view and resend messages instantly. Together, these enhancements result in faster case resolution, stronger cross-department collaboration, and highly personalized student support.

Location Name
Kent A-C
Full Address
Baltimore Marriott Waterfront
700 Aliceanna St
Baltimore, MD 21202
United States