The Alabama Community College System is made up of more than 20 campuses that serve Alabama with a wide range of academic offerings, on-campus opportunities, and career preparation. ACCS partnered with Liaison to develop outreach to students across the system to generate interest at the top of the funnel, delivering qualified leads to campuses to integrate the new inquiries into their ongoing efforts. Since the launch of these system-wide campaigns, several individual ACCS campuses have also partnered with Liaison to develop and execute down-funnel outreach to encourage movement from the point of application all the way through enrollment. This partnership has created efficiencies by utilizing brand elements that apply to the system and the individual campuses, as well as strategic alignment between all parties involved, to maximize the impact of collective ACCS outreach and the efforts of those individual campuses.