As institutions continue to expand digital recruitment and admissions efforts, application fraud has increased in both volume and sophistication. Spam submissions, identity manipulation, and automated bot-generated applications not only skew enrollment data but also consume valuable processing time, create data-quality risks, and carry potential compliance implications. To protect the institution’s admissions ecosystem, this session outlines the implementation of Persona, an identity-verification and fraud-prevention platform, at the earliest stage of application intake—before records are created or transferred into Banner.