experience: a curated program centered around attendees

The experience: LIAISON | Seattle program brings together higher ed professionals, experts, and thought leaders to participate in engaging presentations, thought-provoking discussions, and exciting networking activities.

  Motivating opening and closing plenaries  

  Interactive concurrent sessions

  • Peer and partner-facilitated presentations
  • Solution-focused seminars
  • Discussion-based special sessions
  • Expert-led demonstrations 

  Energizing social events

  • Early check-in mocktail/cocktail mixer 
  • Seattle-themed welcome reception

  Community-building concurrent sessions

  • Informal conversations with Liaison's executives
  • High-impact speed networking rounds
  • Topical "Table Talks" during plenary meals

Preliminary Schedule

Check back regularly for updates on the agenda as we finalize speaker and session information. All times listed below are in PT.

Please note that the preliminary schedule is subject to change. Session types, titles, dates and times may be modified before the event. 

Community Kickoff | Wednesday, February 15 

Facilitated by Enrollment Intelligence Now

Strategic Enrollment Leadership: Identifying Challenges, Involving Stakeholders, Implementing Solutions

 

Community Keynote | Thursday, February 16

Khalil Gibran Muhammad is the Ford Foundation Professor of History, Race and Public Policy at the Harvard Kennedy School, and Director of the Institutional Antiracism and Accountability Project. He owns a podcast titled “Some of My Best Friends Are”, has appeared in several feature documentaries, and is the former Director of the Schumberg Center for Research in Black Culture.

Liaison Lounge is an open, informal gathering space where attendees can socialize with peers and Liaison staff throughout the event. During specific 45- or 60-minute time slots, Liaison's executive leadership team will be available for one-on-one conversation with attendees on a drop-in basis. No sign-up is required for participation.

Learning Labs are 60-minute sessions led by product specialists who will take questions from attendees about how to use Liaison's products. Attendees may ask questions about specific topics—from performing a specific function to what kind of problems people commonly run into when using the product— or listen to answers to frequently asked questions.

Programming includes dedicated Learning Labs for: 

  • CAS and WebAdMIT
  • TargetX
  • Othot
  • Enrollment Marketing (EMP) 

The Demonstration is a formal 90-minute presentation on Liaison's total enrollment ecosystem approach to strategic enrollment management. This session demonstrates the total enrollment framework and showcases Liaison's Centralized Application Services (CAS), CRM, prescriptive analytics, marketing services, and search solutions. It differs from Learning Labs, which follow a question-and-answer format.

Panel Presentations are 60-minute sessions focusing on a single issue, challenge, or timely topic related to strategic enrollment management. A panel of experts orients attendees to the topic and relevant context. These sessions typically include a panel discussion on the topic, followed by feedback from the audience. 

Panel Presentations at experience: LIAISON | Seattle include*:

  • Rising from the Ashes: How One Admissions Team Re-Imagined and Rebuilt in the Aftermath of the Pandemic and Great Resignation
  • Change Management is Hard:  How to Win Friends and Influence People (on a Campus)
  • How One System Launched a CRM to 22 Colleges and 88 Campuses…at Once!
  • Creating the Perfect Team
  • How to be a Hinge in a Tinder World...Why Nurturing Graduate Students Still Matters and How to do it Well
  • Serving Native Students in Higher Education
  • Exploring Best Practices in Holistic Admissions and the Support for Diverse Student Cohorts in Health Professions
  • Automating Student Referrals and Closing the Communications Loop with Faculty
  • Better Governance - It Can be Done in Higher Ed!
  • Going Live on BusinessCAS: Do's and Don'ts from Bentley University
  • The Story of a Long-Term Successful Collaboration in Holistic Review Processes: How CSDCAS Advanced a Fringe Idea to Widely Accepted Strategy

Solution Seminars are formal 45- or 60-minute presentations facilitated by peers, industry thought leaders, and Liaison's subject matter experts who will share challenges, success stories, innovations, and insights on relevant topics. Attendees will leave with practical takeaways they can leverage in their roles.

Solution Seminars at experience: LIAISON | Seattle include*:

  • Total Enrollment: Creating a One-of-a-Kind Solution for your School
  • Why TargetX is the Right Choice for Salesforce Customers
  • Predictive and Prescriptive AI: Critical Tools for the Enrollment Problem Solver
  • Tapping Into the Trifecta: Integrating Marketing, Technology, and Expertise from Inquiry to Admission
  • Intelligent Names: The Smartest Way to Find Adult Learners to Fill Your Funnel
  • Introducing Admissions by Liaison: A Powerful, World-Class CRM Transforming Data Integrations

Expert lectures are formal 60-minute presentations facilitated by subject matter experts who will share challenges, success stories, innovations, and insights on relevant topics. Attendees will leave with practical takeaways they can leverage in their roles.

Solution Seminars at experience: LIAISON | Seattle include*:

  • Connecting Deposited Students with an Enrollment Coach to Help Stop the Melt
  • Innovation & Sustainable Strategies to Grow Enrollment in Uncertain Times
  • Using Email Campaigns to Guide Students from Inquiry to Enrolled
  • Graduate Application & Processing - Yes, you CAN have it your way!
  • Be Honest: Why Do You Care About Data?
  • Are you STUDENT Ready?
  • Expand Your Funnel Through Engagement

A Discussion is a 60-minute presentation focusing on a single issue, challenge, or timely topic related to strategic enrollment management. Facilitators orient attendees to the topic and relevant context. These sessions typically include a brief presentation on the topic, followed by in-depth discussion and feedback. 

Discussions at experience: LIAISON | Seattle include*:

  • STEM Student Pipeline: What to Do Now

  • Staffing for Success: Using Effective Onboarding to Build Culture

* Session details are subject to change. Session types, titles, dates and times may be modified before the event.