Wednesday, February 15, 2023

8:00 AM
- 9:00 AM
Location: Studios 1, 2 & 3 - 3rd Floor

Breakfast not your cup of tea? Not to worry; our community Breakfast kicks off experience: LIAISON with more than just a meal! Connect with colleagues, fuel up with a hot beverage, and map out your session schedule for the next two days. 
 


9:15 AM
- 10:45 AM
Location: Great Rooms ABC - 2nd Floor
Session Type | Plenary

experience: LIAISON | Seattle kicks off with an interactive community session led by higher ed experts William Conley and Bob Massa of Enrollment Intelligence Now (EIN). With extensive experience managing college and university enrollments and a deep understanding of the trends that continue to shape higher education, EIN will provide a thoughtful framework to help address the challenges and responsibilities you face on campus and provide you with the strategies to deliver positive outcomes. This discussion will help you to identify where solutions can be implemented, how to communicate effectively with stakeholders, and which best practices will translate trends into action. 


10:45 AM
- 11:00 AM

Connect with peers and higher education leaders at the Liaison Lounge, bring your questions to Liaison’s Answer Station, and refuel at our all-day coffee oasis! Check out the live mural activation where W Seattle’s resident artist Morgan Zion will be getting started on a one-of-a-kind piece that represents the Liaison experience. 
 


11:00 AM
- 12:00 PM
Location: Studio 5 - 3rd Floor
Session Type | Discussion

The last three years have been exceptionally disruptive for higher education, an industry that has a reputation for being slow to change. The broader context of these disruptions has been at least partially defined by a renegotiation of the relationship between individuals and institutions. In this session, BusinessCAS Research Director Stephen Taylor will facilitate a discussion on the key tactics to an effective strategy that addresses the Great Resignation: a comprehensive onboarding plan. Join him as he defines the primary elements of a comprehensive onboarding plan and outlines the steps you should take to achieve success at your institution.


Location: Workroom 2 - 2nd Floor
Session Type | Solution Seminar

Total Enrollment brings together the software and services you need into an integrated strategic enrollment roadmap. Whether you're looking for a holistic solution or individual components, Liaison's Chief Product Officer John Abbatico will show you how Liaison's Total Enrollment framework combines disparate tactics into a unified strategy that refines the student journey, improves success on your campus, and helps solve your biggest enrollment challenges.


Location: Studio 4 - 3rd Floor
Session Type | Expert Lecture

Enrollment leaders like you work tirelessly to achieve institutional goals—improving diversity, access, and inclusion, managing modern media, and navigating demographics. Admittedly, there are many challenges, but are you missing out on some clear opportunities? Join Kansas State University Salina's Dr. Christopher Smith as he offers actionable strategies and sustainable, real-world examples of how you can increase your enrollment numbers by leveraging innovative, proven omnichannel marketing techniques.


Location: Workroom 1 - 2nd Floor
Session Type | Panel Presentation

Organizations are still reeling from the aftermath of the pandemic and the Great Resignation that followed. Staffing challenges are more prevalent than ever before, and leaders are struggling to manage high turnover, a competitive hiring market, employee burnout, the impact of remote and hybrid working environments, and team morale. But there are opportunities as well. In this session, you'll hear from two of Illinois Institute of Technology's undergraduate admissions leaders, Markie Rhodes and Fareine Suarez, as they share their experience in using these unprecedented events to reimagine and rebuild their staff, shared culture, and morale.


12:00 PM
- 1:30 PM
Location: Studios 1, 2 & 3 - 3rd Floor

Join your expanding network of higher ed peers at a community lunch. Connection Cards at tables will provide suggested conversation-starters to facilitate new connections and deepen existing ones. Arrive early enough to snag a seat at select tables where subject matter experts will facilitate topical Table Talks to share successes, challenges, concerns, and ideas. 


1:00 PM
- 2:30 PM
Location: Great Rooms ABC - 2nd Floor
Session Type | Demonstration

Creating a sustainable EdTech ecosystem isn't one-size-fits-all. Liaison's Director of Strategy Consultancy Chris Dempsey will showcase Liaison's future-forward EdTech solutions and offer insights into how a Total Enrollment approach can help you grow enrollment, identify best-fit students, improve retention, and position you to realize your outcomes. 


1:30 PM
- 2:30 PM
Location: Workroom 2 - 2nd Floor
Session Type | Solution Seminar

Details coming soon!


Location: Liaison Lounge - 2nd Floor
Session Type | Liaison Lounge

The Liaison Lounge is an open, informal gathering space where attendees can socialize with peers and Liaison staff throughout the event. During specific 45- or 60-minute time slots, Liaison's executive leadership team will be available for one-on-one conversation with attendees on a drop-in basis. No sign-up is required for participation.


Location: Studio 4 - 3rd Floor
Session Type | Learning Lab

Stuck? Confused? Wondering how to improve your Othot skillset? 

Liaison's team of product specialists will support you in furthering your knowledge of Othot, empowering you to leverage Liaison's predictive analytics to achieve your goals. Product specialists will be answering your questions and sharing answers to frequently asked questions from users of all levels.


2:30 PM
- 2:45 PM

Continue conversations with colleagues at the Liaison Lounge, bring your questions to Liaison’s Answer Station, or grab a refill from our all-day beverage oasis! Stop by the live mural by Seattle artist Morgan Zion to see how this unique piece is coming along – and remember to participate in the social media scavenger hunt for a chance to win prizes at our Closing Celebration on Thursday, February 16!


2:45 PM
- 3:30 PM
Location: Workroom 2 - 2nd Floor
Session Type | Panel Presentation

One of the hardest hurdles to overcome when implementing new technology on a college campus is getting buy-in from stakeholders. It's even more daunting on a large, decentralized campus like Texas A&M University (TAMU). TAMU's Senior Associate Director of Admissions Processing, Catherine Roueche-Herdman, will tell you how she won over 12 different academic colleges, more than 100 graduate coordinators, and dozens of faculty members to onboard Liaison’s CAS solution successfully. Liaison Solution Consultant Jillian Baer joins her to tell this story of success that will change the way you communicate on campus to achieve your goals.


Location: Studio 4 - 3rd Floor
Session Type | Expert Lecture

As in many universities, graduate applications and the requirements for each of the 180-degree programs at the University of Nevada Reno varied. The school was looking for a solution to help centralize the process while ensuring program autonomy. If you’re facing similar challenges, join University of Nevada, Reno's Kara Cleveland as she shares insights on how UNR’s automated applications system simplified operations and how the school’s decision module helped organize and standardize a non-standard admissions process.


Location: Workroom 1 - 2nd Floor
Session Type | Panel Presentation

Faculty early alerts and referrals are powerful tools for increasing student success, but how can you maximize their potential and create a streamlined process for all users? In Fall 2021, Washtenaw Community College (WCC) had an early alert system that was underutilized by faculty and several department referral forms that were not coordinated or efficient. Join WCC leaders Laura Crane and Grace Fama as they share how they leveraged TargetX to build a new Success Team Referral process with automated Salesforce flows to integrate departmental efforts, close the loop with faculty, and improve student referral and outreach processes.


Location: Liaison Lounge - 2nd Floor
Session Type | Liaison Lounge

The Liaison Lounge is an open, informal gathering space where attendees can socialize with peers and Liaison staff throughout the event. During specific 45- or 60-minute time slots, Liaison's executive leadership team will be available for one-on-one conversation with attendees on a drop-in basis. No sign-up is required for participation.


3:30 PM
- 3:45 PM

Stave off the afternoon slump at our refreshment station with a curated sampling of savory and sweet snacks to suit all tastes! While you’re there, check out progress on Liaison’s live mural by Seattle artist Morgan Zion. Leave your mark on this one-of-a-kind piece by sharing your answers to questions about what it means to experience: LIAISON.
 


3:45 PM
- 4:30 PM
Location: Studio 4 - 3rd Floor
Session Type | Expert Lecture

Learn about the successful engagement tactics used by Health Professions Week (HPW), an initiative representing more than 20 unique health professions and alliance network partners, to build a recruitment funnel that engages prospective students from awareness to application. Health Professions Week Executive Director Mandy Nau will walk you through the strategies used to maximize engagement at each stage of the funnel and outline proven tactics to support applicants through the process. 


Location: Studio 5 - 3rd Floor
Session Type | Expert Lecture

The University of California (UC) Merced's Enrollment Coach program connects current students with 1,500 deposited students identified as having the highest risk of melting. UC Merced is seeing success in melt mitigation by helping deposited students navigate the requirements and processes to finalize enrollment. Join UC Merced's Carlton Stroud as he shares measurable results and outlines the school's innovative approach—one that integrates CRM modules, education technologies, and communication among multiple disciplines and departments—to address this age-old problem.


Location: Workroom 2 - 2nd Floor
Session Type | Panel Presentation

The University of Kansas School of Business has increased application growth by 100% year-over-year. KU's Executive Director Dee Steinle and Liaison AVP Ashley Crocker will share how KU reimagined the way it engages with graduate prospects, inquiries, and applicants to achieve these impressive results by combining the power of Liaison's BusinessCAS and personalized Enrollment Marketing solutions.


4:30 PM
- 4:45 PM

Talk about the days takeaways, bring your questions to Liaison’s Answer Station, or grab another refill from our all-day beverage oasis! Wondering how the live mural looks nearing the end of the first day of programming? Stop by to see how you can leave your mark on this unique piece of art – and remember to participate in the social media scavenger hunt for a chance to win prizes at our Closing Celebration on Thursday, February 16! 


4:45 PM
- 5:45 PM
Location: Workroom 2 - 2nd Floor
Session Type | Solution Seminar

We know you have ambitious goals. Sometimes the path to achieving them is unclear. Advanced analytics brings together the tools and insights you need to envision and attain the enrollment, quality, shape, and financial goals of your strategic plan. In this session, Liaison's VP of Data Products Bob DiMaggio and Othot Product Manager Jeff Morgan will share how institutions have used advanced analytics to solve some of their biggest enrollment challenges. 


Location: Workroom 1 - 2nd Floor
Session Type | Panel Presentation

Implementing a new CRM on campus is a significant undertaking. One of the most important considerations is having all the right people onboard. So, how do you determine who should be part of your team and who should lead? How do you ensure institutional buy-in and mitigate challenges? Learn the ins and outs from Joshua Rogers and Rebecca Hunt, who share their implementation journey and first-hand experience in creating a successful CRM dream team at Northland Pioneer College.


Location: Liaison Lounge - 2nd Floor
Session Type | Liaison Lounge

The Liaison Lounge is an open, informal gathering space where attendees can socialize with peers and Liaison staff throughout the event. During specific 45- or 60-minute time slots, Liaison's executive leadership team will be available for one-on-one conversation with attendees on a drop-in basis. No sign-up is required for participation.


Location: Studio 4 - 3rd Floor
Session Type | Learning Lab

Stuck? Confused? Wondering how to level up your CAS and WebAdMIT skillset? 

Liaison's team of product specialists will support you in furthering your knowledge of CAS and WebAdMIT, empowering you to leverage Liaison's Centralized Application Service and application review tool to reach your goals. Product specialists will be answering your questions and sharing responses to frequently asked questions from users of all levels.


6:00 PM
- 8:00 PM
Location: Studios 1, 2 & 3 - 3rd Floor
Event Type | Reception

Join us for a Seattle-themed community celebration with exciting artistic activations, craft cocktails and mocktails, and a sampling of Pacific Northwest fare. You won't want to miss this gathering of Liaison's powerful leaders, partners, and problem-solvers!


Thursday, February 16, 2023

8:00 AM
- 9:00 AM
Location: Studios 1, 2 & 3 - 3rd Floor

Start your day off at a community Breakfast that promises more than just what's on the menu! Connect with colleagues about favorite sessions and top takeaways from the first day of programming, fuel up with a hot beverage, and map out your sessions for the final day of experience: LIAISON | Seattle. 
 


9:15 AM
- 10:45 AM
Location: Great Rooms ABC - 2nd Floor
Session Type | Plenary

Khalil Gibran Muhammad is the Ford Foundation Professor of History, Race and Public Policy at the Harvard Kennedy School, and Director of the Institutional Antiracism and Accountability Project. He is the former Director of the Schomburg Center for Research in Black Culture, a division of the New York Public Library and the world’s leading library and archive of global black history. He is the award-winning author of The Condemnation of Blackness: Race, Crime, and the Making of Modern Urban America (Harvard), and a contributor to a 2014 National Research Council study, The Growth of Incarceration in the United States: Exploring Causes and Consequences. He is currently co-chairing a National Academies of Sciences report on “Reducing Racial Inequalities in the Criminal Justice System.”

Khalil co-hosts the Pushkin podcast “Some of My Best Friends Are,” and is a frequent reviewer and commentator in national print and broadcast media outlets, such as the Washington Post, The Nation, National Public Radio, PBS Newshour, MSNBC, and the New York Times, which includes his sugar essay for The 1619 Project. He has appeared in a number of feature-length documentaries, including the recently-released Amend: The Fight for America (2021), the Oscar-nominated 13th (2016) and Slavery by Another Name (2012). Khalil is an award-winning teacher at Harvard and has received numerous honors for his commitment to public engagement, such as Ebony Power 100 and the Distinguished Service Medal from Columbia University’s Teachers College. He serves on several boards, including the Vera Institute of Justice, Cure Violence Global, and The Museum of Modern Art.


10:45 AM
- 11:00 AM

Connect with peers and higher education leaders at the Liaison Lounge, bring your questions to Liaison’s Answer Station, and refuel at our all-day beverage oasis! Check out the progress on the live mural activation where W Seattle’s resident artist Morgan Zion will be starting to finalize a one-of-a-kind piece representing community, connection, and confidence.  


11:00 AM
- 12:00 PM
Location: Liaison Lounge - 2nd Floor
Session Type | Liaison Lounge

The Liaison Lounge is an open, informal gathering space where attendees can socialize with peers and Liaison staff throughout the event. During specific 45- or 60-minute time slots, Liaison's executive leadership team will be available for one-on-one conversation with attendees on a drop-in basis. No sign-up is required for participation.


Location: Workroom 1 - 2nd Floor
Session Type | Discussion

News reports and current data continue to illuminate the lag in restarting pre-college STEM programs and decreasing interest among students in STEM education and degree completion. While concerns about STEM engagement are nothing new, the negative effect of the pandemic has made a challenging situation even more difficult. So, what can be done to spark student interest to rebuild a pipeline for STEM higher ed programs? Join Wentworth Institute of Technology's Kristin Tichenor and EngineeringCAS Research Director David Poole as they lead a working interactive session focused on best practices, current research, and solutions that are working for institutions like yours.


Location: Great Rooms ABC - 2nd Floor
Session Type | Panel Presentation

Holistic review broadens the lens of admissions criteria to include student cohorts that reflect societal diversity and embody a school's mission, vision, and values. Best practices for student retention can be examined from multiple perspectives, including those of students themselves. Pacific University panelists Talina Corvus, Kerry Mandulak, and Dr. Caroline McCarty will share findings from an intercollegiate college grant project that examined admissions processes across multiple health profession programs, faculty perspectives of holistic review, and student perspectives regarding admissions, orientation, and experiences within their programs.

 

This panel will share findings from an intercollegiate collaborative grant project that examined admissions processes across multiple health profession programs, faculty perspectives of holistic review, and student perspectives regarding admissions, orientation, and experiences within their programs.


Location: Workroom 2 - 2nd Floor
Session Type | Panel Presentation

The percentage of students from underrepresented populations continues to grow as demographic shifts change the composition of college campuses. But what are the unique challenges that accompany these changes? Portland State University's Tania Sanchez and Native Governance Center's Cree Dueker will share their experiences working with Native students, offering strategies to create empowering educational experiences for marginalized populations. By focusing on Native students, they will outline initiatives and resources that have worked at Portland State University and will brainstorm ideas to increase access and improve the student experience.


Location: Studio 4 - 3rd Floor
Session Type | Expert Lecture

Email campaigns are an easy, affordable tool to provide information and resources to students and drive action, but how do you create an email campaign that stands out among your competitors? How can you ensure that your prospective students progress through your enrollment pipeline? PAEA's Heather Storm will share best practices for using Liaison's Enrollment Marketing solution to get the results you want using examples from successful marketing campaigns.


12:00 PM
- 1:30 PM
Location: Studios 1, 2 & 3 - 3rd Floor

Join your expanding network of higher ed peers at a community lunch. Connection Cards at tables will provide suggested conversation starters to facilitate new connections and deepen existing ones. Arrive early enough to snag a seat at select tables where subject matter experts will facilitate topical Table Talks to share successes, challenges, concerns, and ideas. 


1:00 PM
- 2:30 PM
Location: Great Rooms ABC - 2nd Floor
Session Type | Demonstration

Creating a sustainable EdTech ecosystem isn't one-size-fits-all. Liaison's Director of Strategy Consultancy Chris Dempsey will showcase Liaison's future-forward EdTech solutions and offer insights into how a Total Enrollment approach can help you grow enrollment, identify best-fit students, improve retention, and position you to realize your outcomes. 


1:30 PM
- 2:30 PM
Location: Workroom 2 - 2nd Floor
Session Type | Solution Seminar

Forward-looking schools know that finding best-fit students who are eager to learn and likely to succeed shouldn't be limited to traditional freshmen. Targeting adult learners with a high propensity to enroll is a smart, proven alternative to conventional recruiting practices. Othot President Andy Hannah offers insight into how Liaison's Intelligent Names solution is helping campuses identify adults most likely to enroll and fill seats both virtually and in the classroom.


Location: Studio 4 - 3rd Floor
Session Type | Learning Lab

Stuck? Confused? Wondering how to improve your TargetX skillset? 

Liaison's team of product specialists will support you in furthering your knowledge of TargetX, empowering you to leverage its capabilities to achieve your goals. Product specialists will be answering your questions and sharing responses to frequently asked questions from users of all levels.


Location: Studio 5 - 3rd Floor
Session Type | Expert Lecture

We routinely ask prospective students if they are ready for college, but don't often ask if we are ready for them. Whether it is preparing for the demographic cliff, accommodating adult students, addressing issues relating to race, gender, class, or supporting mental health, change within higher ed often comes slower than the change in the student body. Join Liaison AVP Art Munin as he shares insights on how to meet critical student needs and facilitates small group discussions focused on strategies and resources.


2:30 PM
- 2:45 PM

Continue conversations with colleagues at the Liaison Lounge, bring your questions to Liaison’s Answer Station, or grab a refill from our all-day beverage oasis! Stop by the live mural by Seattle artist Morgan Zion to see how this unique piece is coming along – and remember to participate in the social media scavenger hunt for a chance to win prizes at our Closing Celebration!


2:45 PM
- 3:30 PM
Location: Workroom 2 - 2nd Floor
Session Type | Solution Seminar

Admissions marketing is experiencing transformation right before our eyes. Privacy concerns, the rapid expansion of marketing channels, and ever-changing technologies, among other factors, all lead to a very complicated, harder-to-manage landscape. Siena Heights University's George Wolf and Liaison's expert of enrollment marketing Suzanne Sharp will focus on three critical areas and show you how they integrate to help shift your admissions marketing strategy and set you up for success.


Location: Studio 5 - 3rd Floor
Session Type | Expert Lecture

The pressure to adopt advanced analytics by Strategic Enrollment Management teams can be a divisive topic for many institutions. But would it be such a contentious topic if we were all honest about the real value in improving our analytical capabilities? Spoiler: it's deeper than just reaching your enrollment and net tuition revenue goals. Once you’re honest about your relationship with data, Othot Product Manager Jeff Morgan will show you how to use it to your advantage with a few easy hacks.


Location: Studio 4 - 3rd Floor
Session Type | Panel Presentation

Are your concerns about implementation preventing you from leveraging Liaison's Centralized Application Service (CAS) to increase applications and enrollment? Director of Enrollment Operations at Bentley University, Andy Crawford, and Liaison Solutions Consultant, Jillian Baer, will share the do's, the don'ts, and the lessons learned at Bentley while onboarding graduate programs to BusinessCAS. This candid discussion will help you understand the benefits of using any number of the CASs that Liaison offers and prepare you for success.


Location: Workroom 1 - 2nd Floor
Session Type | Expert Lecture

Imagine the challenge of finding and implementing a single CRM solution to support 22 colleges on 88 campuses. That is exactly what the Technical College System of Georgia (TCSG) did successfully. TCSG's Assistant Commissioner Derek Dabrowiak will share what he learned, what he wished he knew in advance, and what he recommends for anyone looking to shift campus technology.


3:30 PM
- 3:45 PM

Stave off the afternoon slump at our refreshment station with a curated sampling of savory and sweet snacks to suit all tastes! While you’re there, see how Liaison’s live mural by Seattle artist Morgan Zion looks as we approach the end of experience: LIAISON | Seattle! Leave your mark on this one-of-a-kind piece by sharing your answers to questions about what community, connection, and confidence mean to you. 


3:45 PM
- 4:45 PM
Location: Workroom 1 - 2nd Floor
Session Type | Panel Presentation

Integrating a flexible CRM across many departments to manage the enrollment funnel can be challenging. The key is to focus on institutional governance—simplifying processes, establishing a usable framework, and engaging the right stakeholders. Join Northwest University's Melissa Eller and Liaison CSM Kristi Kooyman, two CRM experts, as they reveal the hurdles and share tales of the battles that Northwest University has grown through to manage its enrollment funnel more effectively in a coordinated and effective manner. 


Location: Studio 4 - 3rd Floor
Session Type | Learning Lab

Stuck? Confused? Wondering how to improve your Enrollment Marketing Platform (EMP) skillset? 

Liaison's team of product specialists will support you in furthering your knowledge of EMP, empowering you to leverage Liaison's marketing services to achieve your goals. Product specialists will be answering your questions and sharing answers to frequently asked questions from users of all levels.


Location: Workroom 2 - 2nd Floor
Session Type | Solution Seminar

Powered by the transformative features of Admissions by Liaison, Pepperdine University Graziadio Business School completed a full data integration with Peoplesoft. Translation tables, custom application properties, and some Javascript came together to create a set of exports that integrate almost seamlessly with the complex Peoplesoft codes. Learn from Pepperdine Graziadio Business School's Yamiley Saintvil and Liaison Implementation Consultant Kate Owen-Kilgrove as they share how these tools came together and hear more about the challenges and opportunities that resulted from the integration.  


Location: Liaison Lounge - 2nd Floor
Session Type | Liaison Lounge

The Liaison Lounge is an open, informal gathering space where attendees can socialize with peers and Liaison staff throughout the event. During specific 45- or 60-minute time slots, Liaison's executive leadership team will be available for one-on-one conversation with attendees on a drop-in basis. No sign-up is required for participation.


4:45 PM
- 5:00 PM

Top off your beverage at the all-day oasis on your way to the Closing Celebration! Remember to visit the live mural activation by W Seattle's resident artist Morgan Zion to experience a unique piece of art that commemorates the power of community, connection, and confidence – and all that we can accomplish in just two days! 


5:00 PM
- 5:30 PM
Location: Great Rooms ABC - 2nd Floor
Session Type | Closing Celebration

Please note that session details, including titles, descriptions, and locations, are subject to change. Check back regularly for agenda updates.