Maggie Winnicki is Senior Director of Enrollment Management and Student Affairs in the College of Allied Health Professions at the University of Nebraska Medical Center. Her twenty-five-year career in higher education spans roles in tutoring, scholarships, distance education, academic counseling, student services, academic affairs, event planning, recruitment, marketing, and admissions. Maggie oversees admissions and recruitment for the college's fourteen programs. In this role, she was instrumental in developing marketing, recruitment and admission best practices for the college's holistic admissions initiative, including the implementation of UniCAS and process standardization across five CAS platforms.