Daniel has built a solid foundation in higher education. Starting his career at Gardner-Webb University, he quickly demonstrated his abilities as an Admissions Counselor and subsequently rose to the position of Assistant Director of Undergraduate Admissions, where he gained experience in various critical areas including student engagement, CRM implementation and optimization, travel planning, enrollment marketing, and search strategy. After earning his MBA, Daniel joined Liaison, a leading provider of higher education solutions, to broaden his impact on the industry. As a Client Success Manager, he reignited his passion for the search process, leading to his current role as Search Solutions Manager. In his current position, Daniel collaborates with a diverse range of institutions — from undergraduate to continuing education and graduate programs — to optimize their search and enrollment efforts. He specializes in leveraging machine learning, data analytics, and creative insights to develop personalized outreach strategies that resonate with prospective students.