This product training session will focus on using the Groups feature in Liaison EMP to connect specific audiences—like prospective students, applicants, and matriculated students—to your campaigns.

• Attend to explore the EMP Group Builder and its components, including fields and campaign interactions, to help you effectively segment your audience.

• Expect to learn how to apply EMP Groups to enhance your campaign targeting.

• Discover how to use Group Actions to complete tasks efficiently in EMP and streamline your processes.