This strategic session is designed to help institutions optimize their marketing budgets for graduate program recruitment. It will cover key techniques for allocating resources across various channels to ensure maximum return on investment. Attendees will learn how to prioritize high-impact channels, use data-driven insights, and refine messaging to effectively reach prospective students. By applying these best practices, schools can boost lead generation, increase engagement, and meet enrollment goals while maximizing their marketing spend.

• Attend this session to explore how to optimize your marketing budget for greater impact in graduate program recruitment.

• Expect to learn how to leverage data-driven insights to make more informed decisions about your marketing channels.

• Discover actionable strategies for improving lead generation, engagement, and enrollment outcomes while maximizing ROI.