This session will introduce the fundamentals of data analytics and machine learning, offering enrollment managers the essential knowledge needed to understand and leverage these tools without requiring expertise in statistics or complex analytics. The second half of the session will focus on best practices for data collection and management, preparing institutions to effectively implement predictive and prescriptive analytics solutions.

• Attend this session to grasp the key concepts of data analytics and machine learning relevant to enrollment management.

• Expect to learn practical, non-expert-friendly strategies for understanding and using predictive and prescriptive analytics in your institution’s processes.

• Discover best practices for data collection and management that will set your institution up for success with advanced analytics solutions.