This session provides a comprehensive understanding of how SMS messaging can enhance communication with students, parents, and other stakeholders. Attendees will explore innovative applications of SMS technology to advance institutional recruitment and engagement goals, navigate the complex landscape of regulatory and compliance issues, and gain insights into emerging SMS communication trends within higher education.

• Attend this session to learn how SMS messaging can be strategically used to strengthen connections with key stakeholders.

• Expect to gain knowledge about regulatory and compliance considerations while exploring creative uses of SMS technology for recruitment and engagement.

• Discover future trends in SMS communication that can keep your institution at the forefront of higher education outreach.