This session will explore how University of Florida's Warrington College of Business addressed growing enrollment challenges for their MBA programs by leveraging AI and predictive analytics. After evaluating various tools, Warrington selected Liaison Othot to support their enrollment efforts with AI-driven predictive models. The discussion will cover the decision-making process, the current enrollment landscape for graduate business programs, and a framework for implementing AI tools effectively.

• Attend this session to understand how AI and predictive analytics are transforming graduate enrollment strategies in business education.

• Expect to learn about the decision-making process in selecting Othot and the steps Warrington took for successful implementation and integration.

• Discover a practical framework for adopting AI tools to optimize enrollment processes and drive better outcomes in graduate programs.