In this session, attendees will learn how to create a cohesive social media strategy that blends organic content with paid advertising to engage prospective students and drive enrollments. In today’s digital-first world, social media is more than just a tool—it’s the front door to an institution’s brand. Prospective students often form their first impression of campus culture, values, and community through social media presence. To turn these impressions into meaningful engagement and ultimately drive enrollments, admissions professionals need a strategic approach that balances authentic organic content with effective paid advertising. This session provides actionable insights to help master this balance, creating a seamless path that moves students through the recruitment funnel. Attendees will learn how to use organic content to share their institution’s story and build emotional connections with prospective students while leveraging paid campaigns to expand reach, target specific audiences, and drive conversions.

• Attend this session to explore how to create a cohesive social media strategy that blends organic content with paid advertising.

• Expect to gain practical tips on how to use social media to engage prospective students and move them through the recruitment process.

• Discover strategies for leveraging both organic content and paid campaigns to increase reach, engagement, and conversions.