In this session, attendees will learn how to apply the Business Model Canvas (BMC) to develop innovative and efficient graduate recruitment strategies. As the higher education landscape rapidly evolves, institutions must refine their approach to recruitment to stay competitive. This workshop introduces the BMC, a powerful business planning tool, adapted specifically for the challenges of graduate enrollment. Participants will explore how to use the BMC to design and optimize recruitment strategies that are both cost-effective and impactful. Through hands-on exercises, they will map out key elements such as prospective student value propositions, outreach channels, and relationship-building strategies. The session will also highlight ways to maximize resources, strengthen partnerships, and leverage data for more effective recruitment. Whether experienced in enrollment management or new to graduate admissions, attendees will leave with actionable insights and practical frameworks to enhance their recruitment approach and drive meaningful results.

• Attend this session to learn how to apply the BMC to develop efficient, innovative graduate recruitment strategies.

• Expect to gain insights into aligning value propositions with diverse student needs and optimizing resources for recruitment success.

• Discover actionable strategies and tools to enhance and future-proof your graduate recruitment planning.