This session will explore how traditional student search methods can work alongside inbound marketing strategies to create a complementary approach to recruitment. With prospective students increasingly using search engines to explore colleges, the dynamics of student recruitment are evolving. By combining proven digital tactics with new AI-powered predictive modeling and data-driven list purchases, institutions can engage students across multiple touchpoints, enhancing traditional outreach and ensuring recruitment efforts remain effective in an ever-changing landscape.

• Attend this session to learn how combining traditional search methods with inbound marketing can improve your recruitment strategy.

• Expect to gain insights into using AI and predictive modeling to engage prospective students more effectively.

• Discover how data-driven approaches can enhance your outreach and ensure success in today’s evolving recruitment environment.