This session will examine the complexities of managing a college’s sticker price, net price, tuition discount rate, and incoming student numbers, focusing on the growing trend of tuition resets as a strategy to enhance affordability and attract students. Through a case study, attendees will explore how a tuition reset led to an increase in net revenue, despite a smaller incoming class. A key factor in this success was clear, strategic communication with students and parents—effectively addressing concerns, managing expectations, and emphasizing the value of the new tuition model. Attendees will gain insights into how communication influences enrollment behavior and financial perceptions, providing valuable takeaways for institutions considering similar strategies.

• Attend this session to understand how clear communication can improve enrollment and financial outcomes.

• Expect to learn how a tuition reset can boost net revenue despite lower enrollment.

• Discover how colleges balance affordability, net revenue, and enrollment goals through strategic tuition strategies.