Jen Critchley is a Senior Client Success Manager specializing in enrollment marketing for higher education institutions. She partners closely with clients to develop and execute strategic marketing initiatives across channels like email, search, and social. Known for her attention to detail and strong communication style, Jen keeps complex projects aligned, on schedule, and results-driven. She is passionate about building meaningful client relationships and helping institutions connect with prospective students in authentic ways. Outside of work, Jen is a proud mom who values time with her family and brings that same sense of care, balance and dedication into her work with clients and colleagues.