Valeri Brown, MAT, is an accomplished professional with over 20 years of experience in enrollment management, currently focused on fostering growth in higher education. Throughout her career, she has developed a comprehensive understanding of the challenges and opportunities associated with future enrollment trends, recognizing the necessity of innovative strategies to maintain a leading position in the field. She believes strongly in data-driven strategies, and with the analytics provided by Othot she has crafted effective admissions strategies that consistently meet annual enrollment goals. In her current role as Director of Admissions at Kansas City University, Valeri Brown has spearheaded the implementation of Othot to enhance the College of Osteopathic Medicine's admission operations. She meticulously managed the processes involved and optimized the systems' functionalities, leading to a significant return on investment. She has also contributed to the broader field of enrollment management through her involvement as a member of the recruitment advisory team for the American Association of Colleges and Osteopathic Medicine (AACOM). This role has allowed her to establish valuable connections that keep her informed about policy changes while contributing to enrollment management strategies within the realm of osteopathic medicine. She has shared her insights as a co-presenter at AACOM's annual conferences, discussing essential topics such as enrollment management strategies, which are focused largely on data provided by Othot. Passionate about using data to drive new enrollment initiatives, Valeri Brown welcomes the opportunity to further engage with institutions looking to enhance their enrollment strategies and achieve sustainable growth.