After years of disappointing results from traditional recruitment efforts and third-party vendors, Defiance College (OH) needed to get back to the basics. As the college’s leadership team rallied around a common direction, they recommitted to the fundamentals and started moving the ball down the field together. Defiance also needed more than a marketing vendor—it needed a partner. Leadership turned to Liaison for a smarter, more strategic enrollment marketing approach. Defiance later consolidated its vendor relationships to work exclusively with Liaison because of product strength, strategic impact, and high-quality support. Since adopting Liaison Enrollment Marketing Platform (EMP) a few years ago as its CRM and more recently adding Liaison Search and other down-funnel Enrollment Marketing (EM) campaigns, Defiance has experienced dramatic enrollment outcomes—highlighted by its highest deposit numbers in a decade and an 80% increase in new undergraduate student enrollment. Join us to learn how.