This session shares the experiences of Lake-Sumter State College and the University of Michigan-Flint as they adopted the Communication Planner, from early setup and missteps to building a more coordinated and strategic communication approach. LSSC and U of M-Flint will highlight key lessons learned, common challenges, and practical strategies for maximizing the Communication Planner. Real-world examples will demonstrate how communication plans were structured and executed, followed by a brief discussion where attendees can exchange strategies and best practices. Participants will leave with practical insights they can apply to strengthen their own communication planning and delivery that supports enrollment, retention, and student success.