This session will cover some basic definitions and concepts behind data analytics and machine learning, providing enrollment managers and student success professionals with what they need to know to "get by" without being an expert in statistics, machine learning, or analytics. The second half of the session will focus on data collection and management best practices that will prepare your institution to hit the ground running with predictive and prescriptive analytics solutions. Finally, attendees will be equipped with a checklist to make sure they are ready to make an impact with advanced analytics at their institutions.