Predictive insights only create value when they are operationalized. This session focuses on how institutions can translate Othot’s predictive and prescriptive insights into coordinated, insight-driven enrollment marketing campaigns that are orchestrated across channels and aligned to the student journey. Attendees will learn how to activate propensity, engagement, and enrollment likelihood signals to inform audience strategy, message prioritization, channel mix, and timing across email, digital, SMS, and print. The session emphasizes practical frameworks for moving from insight to execution, enabling teams to deliver more relevant engagement, reduce channel fragmentation, and drive measurable performance throughout the funnel.