Search behavior is changing fast. Prospective students are no longer just Googling “best colleges near me.” They are asking AI-powered tools nuanced questions about affordability, outcomes, belonging, and career pathways. Institutions that fail to adapt their SEO and content strategies risk becoming invisible in both traditional search and AI-generated results.

In this session, Concordia University Texas shares how it is intentionally optimizing for both traditional SEO and AI-driven search experiences to drive organic inquiry growth. Attendees will learn how enrollment, marketing, and admissions teams partnered with Liaison to align CRM data, program pages, content strategy, and analytics to meet students where and how they search today.

This session moves beyond theory and focuses on practical, replicable strategies, including:
• Structuring academic program pages for AI and search engine visibility.
• Using SEO-informed content to support inquiry-to-application conversion.
• Leveraging Liaison data and CRM insights to refine organic lead strategy.
• Preparing for a future where AI summaries shape student decision making.

Participants will leave with a clearer understanding of how to future-proof their digital enrollment presence without sacrificing institutional voice or mission.